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Crisp MagicReply

Crisp
Crisp MagicReply Homepage
Categories AssistantProductivity
The virtual assistant for customer service enabling AI and humans to work together

Crisp MagicReply

Crisp MagicReply is the virtual assistant for customer service and an important addon to Crisp’s customer experience platform.

Powered by a proprietary machine learning model, Crisp’s AI model ingests your previous conversations to allow AI and humans to work together, not against each other.

It builds on the existing Crisp platform that is already used by around half a million companies to help them improve, streamline, and automate their customer support, sales, and marketing operations.

The tool is multilingual and works across channels, offering personalized answers that are taken out of your own previous conversations. It also offers automatic transcriptions and summarizations. The latter is particularly important when customer support agents start new shifts.

All in all, MagicReply is a worthy addon (or upgrade) to the Crisp platform that makes it that much better. As such, it will make life easier for existing users while helping Crisp attract even more customers.

Crisp MagicReply Homepage
Categories AssistantProductivity

Video Overview ▶️

What are the key features? ⭐

  • Personalized answers: MagicReply will always share trustworthy answers that are taken out of your own previous conversations to make sure customer support agents are giving the best answers at the fastest pace.
  • Multilingual and multichannel: Whether it is through a multichannel strategy or an international strategy, MagicReply will help customer service teams take the most out of the Crisp platform.
  • Automated summarizations: MagicReply can summarize both audio and text messages, helping your customer support agents get the conversation's context faster when starting new shifts.
  • Automatic transcriptions: Unable to listen to a customer's audio message? Crisp will automatically transcribe your messages to text for a faster support experience.
  • Not just for customer support: In addition to assisting customer support agents across different channels, MagicReply can also help sales and marketing teams automate their sales pipelines and send targeted messages.

Who is it for? 🤔

MagicReply is made to make life easier for Crisp users, with a set of AI tools designed to streamline their operations. Beyond helping companies' customer support, it can also be used by the sales teams, offering automation of their sales pipelines - as well as by the marketing team, enabling them to send targeted messages more easily. In addition, MagicReply could also help Crisp gain new customers, with companies around the world looking to benefit from improved efficiencies the AI tech can deliver. From what we can see, it makes perfect sense for Crisp to put MagicReply front and center in its marketing messaging and score new deals.

Examples of what you can use it for 💭

  • Improve your company's customer experience
  • Increase efficiencies of customer support teams
  • Also, get a helping hand in sales and marketing
  • Deliver personalized answers to customer inquiries with ease
  • Ensure great customer support across channels and in multiple languages

Pros & Cons ⚖️

  • Crisp's service was already great; now it's even better
  • Not just for customer support - also helps sales and marketing teams
  • Personalized answers are delivered with ease
  • Crisp is a huge platform, and onboarding could be daunting

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Last update: June 30, 2025
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