Adobe Firefly is a creative, generative AI engine designed to help creators bring their ideas to life more efficiently. Available in Adobe’s apps like Photoshop, Illustrator, and Adobe Express — as well as on the web — it allows users to generate artwork by providing simple text prompts.
For instance, you can use Firefly to quickly change the color combinations in your image or generate an entirely new image. Also, you can transform images and create unique content such as posters, banners, and social posts with just a few text prompts.
Arguably the coolest feature of Adobe Firefly is the Generative Fill, which is currently exclusive to Adobe Photoshop. It allows users to add, extend, and remove content from their images using text prompts — altering their creations in seconds.
Adobe also plans to offer custom vector, brush, and texture generation from a few words or even a sketch in Firefly. Another feature in development is text-based video editing, which would allow users to describe the look they want for their videos and have Firefly adjust the colors and settings accordingly.
Furthermore, the company hopes to enable Firefly to transform simple 3D compositions into photorealistic images and quickly create new styles and variations of 3D objects.