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Home › Marketing & Advertising ›

Benchmark Smart Content

Published by Dusan Belic on July 10, 2023

Benchmark Smart Content

Benchmark
Benchmark Smart Content Homepage
Categories Marketing & Advertising

Benchmark Smart Content - screenshot

Quickly generate fresh email copy to fuel your email campaigns

Benchmark Smart Content

Benchmark Email’s Smart Content is an AI-powered tool designed to assist in generating high-quality email content, making it an invaluable asset for email marketing strategies. With the assistance of Smart Content, users can easily create engaging and relevant email copy, overcoming the challenges of writer’s block and the daunting blank page syndrome.

Smart Content does its magic using natural language processing (NLP), powered by OpenAI’s GPT technology, to produce original content based on the prompts you provide. This technology considers your textual input to craft email content that resonates with your audience.

The tool also offers idea generation that lets you to brainstorm the key messages or themes you wish to convey in your email campaign. It also offers personalization at scale and content optimization, with the latter allowing you to repurpose existing content.

To maximize the efficacy of Smart Content, you should provide detailed and specific prompts so that it can know whether to produce content for promotional campaigns, educational content, seasonal Greetings or updates.

As you can see, Smart Content can make you life much easier and by incorporating it into your email marketing strategy – you get to quickly generate compelling email content that engages and converts. Check it out​​​​​​.

Benchmark Smart Content Homepage
Categories Marketing & Advertising

What are the key features? ⭐

  • Smart Content Generation: Creates fresh email body copy from keywords, ideas, or existing text in seconds.
  • Smart Subject Lines: Produces optimized, engaging subject lines following email best practices.
  • Content Rewriting: Transforms old emails into new versions with one click to keep messaging current.
  • Personalization at Scale: Adapts themes quickly to different audience segments for targeted campaigns.
  • A/B Testing Support: Generates variants fast to test copy and improve performance.

Who is it for? 🤔

Benchmark Smart Content suits small to mid-sized business owners, solo marketers, ecommerce sellers, and agencies who send regular email campaigns but struggle with writer's block or time to craft fresh copy. Its especially useful for those who want built-in AI help without learning separate tools, need quick personalization for segmented lists, and prefer a straightforward platform over feature-heavy alternatives.

Examples of what you can use it for 💭

  • Small business owner: Generates promotional email copy and subject lines quickly to announce sales without spending hours writing.
  • Ecommerce marketer: Rewrites product update emails for different customer segments to boost re-engagement and repeat purchases.
  • Content creator: Creates fresh takes on newsletters using evergreen topics to maintain consistent audience touchpoints.
  • Agency specialist: Produces A/B test variants rapidly for client campaigns to optimize open rates and conversions.
  • Nonprofit coordinator: Personalizes donation appeals at scale for various donor groups to improve response and support.

Pros & Cons ⚖️

  • Fast copy generation
  • Built-in editor integration
  • Strong subject lines
  • Easy personalization
  • Outputs need editing
  • Limited deep customization

FAQs 💬

What exactly does Benchmark Smart Content do?
It generates fresh email copy, rewrites existing text, creates subject lines, and personalizes content using AI within the Benchmark Email platform.
Is Smart Content free to use?
Its included in Benchmark Email accounts, with access depending on your plan starting from the free tier upward.
Can I use my own brand voice with it?
Yes, guide it with prompts or existing copy to match your tone, though some manual tweaks help perfect the fit.
How does it compare to ChatGPT for email copy?
Its tailored for email marketing with context-aware suggestions right in the editor, saving time over switching to external AI.
Does it support A/B testing?
Yes, it generates multiple variants quickly so you can set up tests easily in the platform.
Is the generated content original?
It produces 100% original output each time to avoid duplicates or plagiarism issues.
What kind of prompts work best?
Short descriptions, keywords, or pasted copy with instructions like "make it shorter" or "friendlier tone" yield strong results.
Can beginners use Smart Content effectively?
Absolutely, its intuitive and requires no advanced AI knowledge to start generating useful copy.
Does it integrate with other Benchmark features?
Yes, it works seamlessly in the drag-and-drop editor, segmentation, and sending tools.
Is there a limit to how much I can generate?
Limits tie to your overall plan usage, but most users find it generous for regular campaigns.

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Last update: January 28, 2026
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