Best AI Tools for Marketing
AI tools are already changing marketing as we know it. They help users write SEO-optimized articles and blog posts, draft social media updates (like HubSpot Campaign Assistant), design marketing materials (like Designs.ai), write better emails (beehiiv AI) manage their online presence, plan their marketing strategies, and more. By doing all this, they help marketers better use their time, focusing more on strategic rather than operational tasks — while reducing costs and increasing efficiencies across the board.
These tools do their magic by relying on machine learning algorithms to analyze large amounts of data and generate new content and content ideas based on that analysis. Add your own content to the mix — for the algorithm to learn from it — and you get personalized results that are tailored to work for your business. Powerful stuff.
Why should you use AI tools for marketing?
Simply put – these tools can make you 10 times more effective and efficient, turning tasks that used to require human input into something the machine could handle with ease. For instance, you could use them for:
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Social media posts
Regularly coming up with social media posts can be exhausting. Sometimes, all of us are out of ideas on what to post on Twitter, Facebook, Instagram or LinkedIn. This is where AI tools can come in handy, helping you with ideation, design and text for every platform. A good tool for this is HubSpot Campaign Assistant.
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Blog posts and articles
And the same goes for updates to your website and/or blog. Most AI tools for marketing include text creation capabilities and are able to produce SEO-friendly content that both your users and search engines will appreciate.
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Ads
Some AI tools can also help you with ads, suggesting ad copies, images, and even design layouts that are likely to “work.” This is because they are trained on best practices and know what kind of ads resonate with people best.
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Email campaigns
There are tools that can analyze your past engagement data and suggest content, subject lines, and sending times that are likely to result in higher open and click-through rates. One tool that will help your email marketing efforts is beehiiv AI.
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Visual content creation
Beyond text, there are AI tools such as Designs.ai that will also help you create visual content like images, infographics, and videos. Or you can get suggestions for design elements, color schemes, and layouts that are proven to work or align with your brand’s aesthetics.
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Content optimization
AI tools for marketing can also go through your existing content and suggest modifications that could help you rank better in Google and other search engines. They can generate a list of keywords, propose internal and external linking structures, and other on-page SEO elements.
Many companies and especially agencies are already using AI tools for marketing, and we expect this trend only to grow in the coming years. By going through services on this page, we are sure you will find a service that will help your business grow. It worked for others, it should work for you just as well.