Best AI Sales Tools
145 toolsRanked by traffic
AI sales tools help teams move deals through the pipeline and close them, applying AI across the whole sales process rather than one task. The category spans CRM intelligence like Salesforce Einstein and Zia, prospecting data from ZoomInfo and Apollo.io, and conversation tools that coach reps through live calls.
Sales teams use AI to forecast more accurately, prioritize the deals most likely to close, and keep their pipeline data clean without manual entry. When you're building a stack, decide whether your weak spot is finding deals, working them, or closing them, because a prospecting database and a deal-coaching tool solve very different problems. AI sharpens the process, but it doesn't replace the judgment and relationship work that actually wins a sale.
Salesforce Einstein
Generative AI for CRM, designed to supercharge your productivity
Zia
AI-powered business assistant from Zoho
HubSpot Breeze
Streamlines business growth with AI tools for marketing, sales, and service
ZoomInfo
Streamlines B2B sales with data-driven insights and automation
Apollo.io
A sales intelligence and engagement platform that leverages AI to enhance B2B sales processes
Instantly
A sales automation SaaS tool for B2B companies to help them scale their outreach campaigns
Dialpad
Support customers, drive sales, and collaborate with your team with the power of AI
Gong Engage
Drive quality engagement at scale from first-touch to closed-won, all in one place
Apify Product Matching AI
Using AI to automate product matching across different e-commerce websites
Highspot
A sales enablement platform that empowers businesses to enhance their sales team's performance
Salesloft
An AI-driven sales engagement platform designed to streamline and optimize the sales process
Freshworks
An AI-powered customer service platform that aims to improve how businesses engage with their customers
Wati
Automates WhatsApp conversations for marketing, sales, and customer support using AI agents
Vidyard
An online tool designed to help businesses create, host, and share videos
Clay
An AI-powered platform designed to automate personalization for sales and marketing teams
Frequently Asked Questions
What is the best AI sales tool?
The best AI sales tool depends on where your pipeline leaks. Salesforce Einstein and Zia bring AI into the CRM for forecasting and deal scoring, ZoomInfo and Apollo.io supply prospect data, and conversation tools coach reps on live calls. Most sales teams combine a CRM, a data source, and a coaching layer rather than relying on one tool.
How does AI help in sales?
AI helps in sales by scoring leads, forecasting which deals will close, drafting outreach, and analyzing call recordings for coaching. It surfaces patterns a rep might miss, like a deal going quiet or a prospect showing buying signals. This lets teams focus their limited selling time on the opportunities most likely to convert.
Can AI close deals on its own?
AI cannot close deals on its own, because closing depends on trust, negotiation, and reading a buyer that software can't fully replicate. What AI does well is everything around the close: qualifying leads, prepping reps, drafting messages, and forecasting. The human handles the relationship and the final ask, with AI clearing the busywork.
How does AI improve sales forecasting?
AI improves sales forecasting by analyzing historical deals, current pipeline activity, and engagement signals to predict which opportunities will close and when. Instead of relying on a rep's gut feel, it weighs dozens of factors at once and updates as deals progress. The forecast gets sharper as the model learns from your closed-won and closed-lost history.
Are AI sales tools worth the cost?
AI sales tools are worth the cost when they shorten your sales cycle or lift win rates enough to cover the price. For a team carrying real quota, even a small bump in conversion pays for the software quickly. For very small teams or low deal volumes, a lighter CRM with basic AI is often the smarter starting point.