Crisp AI
Crisp is a collaborative commerce platform that ingests, cleans, and analyzes retail data from over 40 retailers and distributors to provide real-time insights for CPG brands, retailers, and suppliers. The platform supports integrations across cloud and on-premise systems, enabling applications in merchandising, supply chain management, and marketing.
Key components include data transformation for database storage and reporting, plus developer tools like APIs and webhooks. Crisp maintains ISO certification and SOC 2 compliance for secure data sharing. It serves more than 7,000 CPG companies, including Mars and Sanofi, which use it for inventory monitoring and sales data feeds.
Recent developments feature the AI Agent Studio, available in private beta, which deploys specialized agents for tasks such as promotion planning and out-of-stock prevention. These agents analyze millions of data points and automate actions via interactive chat interfaces.
The June 2025 acquisition of Cantactix adds shelf and floor space optimization, including planogram analytics, to enhance supply chain decisions.
Competitors include RELEX for demand forecasting, E2open for broader supply chain visibility, and project44 for logistics tracking. Crisp differentiates through its focus on clean, retail-specific data for AI applications, with pricing structured as annual subscriptions based on points of distribution volume, often more accessible for mid-market users than E2open’s comprehensive plans. Users report benefits in distribution growth and efficiency gains, though some note occasional reporting delays.
The platform aggregates data into environments like Google Cloud Marketplace, supporting on-demand analytics. For implementation, teams configure data sources via the catalog, query with SQL or BI tools, and leverage semantic layers for consistent metrics.
Practical advice: Assess your top data sources, integrate via API for a pilot project, and monitor key performance indicators to validate quick wins in inventory accuracy.
Video Overview ▶️
What are the key features? ⭐
- Data Ingestion: Ingests raw data from 40+ retailers and distributors, transforming it into clean, organized format ready for analysis.
- AI Agent Studio: Deploys purpose-built AI agents to automate retail tasks like promotion planning and out-of-stock management using proprietary modeling.
- Real-Time Insights: Delivers timely analytics on inventory, sales, and shopper trends to support proactive decision-making.
- Developer APIs: Provides APIs, webhooks, and data catalogs for seamless integration and custom application building.
- Secure Compliance: Adheres to ISO and SOC 2 standards, ensuring protected data sharing across enterprise partners.
Who is it for? 🤔
Examples of what you can use it for 💭
- CPG Brand Manager: Tracks inventory across stores to prevent stockouts and optimize allocation using real-time feeds.
- Retail Analyst: Queries sales data via SQL to identify shopper trends and inform assortment planning.
- Supply Chain Engineer: Integrates APIs to automate alerts for distribution gaps and efficiency gains.
- Marketing Director: Uses AI agents to plan promotions based on demand insights from multiple retailers.
- Data Scientist: Fuels generative AI models with cleaned datasets for predictive forecasting and scenario testing.
Pros & Cons ⚖️
- Clean data integration
- AI task automation
- Real-time analytics
- Enterprise security
- Occasional delays
- Setup learning curve
