Gong Engage

Published by Dusan Belic on August 30, 2023

Gong Engage

Drive quality engagement at scale from first-touch to closed-won, all in one place

Gong Engage is an AI tool designed to enhance the sales engagement process by improving the quality and efficiency of sales interactions from the initial point of contact to closing deals. By adopting an account-based strategy rather than focusing solely on individual contacts, Gong Engage utilizes AI to recommend the most promising contacts — thereby optimizing the sales pipeline.

The platform assists in prioritizing deals and crafting personalized communications to engage prospects effectively. This ensures that sales teams can focus on the most valuable opportunities, improving the chances of success.

Gong Engage also serves as a centralized workspace, integrating various sales tools and third-party applications. This seamless integration facilitates collaboration within sales teams and ensures that all necessary resources are readily available in one place. Also, by consolidating workflows, Gong Engage simplifies the sales process, making it more efficient.

The tool includes features like dialers, email assistance, and automatic CRM updates to support sales reps in their daily tasks — from making calls to sending emails and keeping track of customer interactions. By doing all this, the platform streamlines these processes, allowing reps to spend more time engaging with prospects and less on administrative tasks.

All in all, Gong Engage reimagines sales engagement by leveraging AI to create a more focused, efficient, and effective sales process.

Gong Engage Homepage

Categories Marketing & Advertising

Video Overview ▶️

What are the key features? ⭐

AI-driven contact recommendations: Suggests the most promising contacts using artificial intelligence.
Prioritization of sales opportunities: Helps sales reps focus on deals with the highest potential.
Personalized communication: Automates the creation of personalized messages to engage prospects.
Third-party integration: Gong Engage allows for seamless workflows by connecting with other sales tools.
Multiple tools under one roof: Includes dialers, email assistance, and CRM updates to streamline sales processes.

Who is it for? 🤔

Gong Engage is made for sales teams and organizations looking to improve their sales engagement processes through AI-driven insights and automation. It's designed for companies aiming to enhance productivity and effectiveness in their sales strategies, from startups to large enterprises. Moreover, the platform is especially beneficial for those seeking to optimize their sales pipeline and communication with prospects.

Examples of what you can use it for 💭

Use AI to find the right people to talk to in your target companies
Prioritize your sales efforts on opportunities most likely to close
Send messages that resonate personally with each prospect
Integrate your sales tools for a smoother workflow
Use tools that help your team do more in less time, like automatic dialing and email drafting

Pros & Cons ⚖️

Can do wonders for your sales efforts
While also saving you a ton of time along the way
It's cool that it integrates with other tools

Onboarding could take some time

FAQs 💬

What is Gong Sales Engagement Software (Gong Engage)?

Gong Sales Engagement Software, part of the broader Gong Revenue AI Platform, is an AI-powered tool that helps sales teams capture, analyze, and act on customer conversations across calls, emails, and meetings. It turns interaction data into personalized outreach, next-best actions, and pipeline insights to boost deal progression from lead to close. I think it's especially useful for teams wanting to scale high-quality engagement without manual guesswork.

How does Gong integrate with my existing CRM like Salesforce?

Gong embeds directly into Salesforce, letting you send emails, update records, and get AI suggestions right from CRM pages. This means no more switching tools; it pulls conversation context to automate tasks and keep data synced in real time. Users often say this seamless flow cuts down on errors and speeds up workflows, based on reviews from G2 and Gong's own docs.

What key features does Gong offer for sales outreach?

Core features include AI Composer for crafting personalized emails from real conversation insights, Gong Agents for automated follow-ups, and deal prioritization tools that flag risks or opportunities. It also handles multichannel cadences like email sequences and task automation, helping reps focus on high-impact activities. Probably the standout is how it uses revenue signals to suggest next steps that actually land meetings.

Can Gong help with sales coaching and team performance?

Yes, Gong analyzes calls for talk time, objections, sentiment, and winning patterns, then provides coaching clips and benchmarks against top performers. Managers use it to give targeted feedback, which has led to higher win rates in enterprise deals according to ADP's experience. It's not just reactive; the AI spots trends across your team to build better training libraries.

Is Gong suitable for small sales teams or just enterprises?

While Gong shines in mid-to-large teams with complex pipelines, it scales down for smaller groups too, especially if you're heavy on Salesforce. Smaller teams might find the depth overwhelming at first, but the automation pays off quick. Reviews on Capterra note it's easier to adopt than competitors like Outreach for growing orgs.

How accurate is Gong's call transcription and analysis?

Gong's transcription is generally strong, handling multiple speakers and context well, with AI that flags key moments like competitor mentions or buying signals. Some users report occasional slips with slang or accents, but it's more reliable than older tools. G2 feedback puts accuracy high, around 90% for most calls, and it improves with your team's data.

What makes Gong different from pure sales engagement tools like Outreach or Salesloft?

Unlike Outreach or Salesloft, which focus mainly on cadences and automation, Gong layers in deep conversation intelligence from the Revenue AI Platform. It personalizes outreach using actual buyer signals, not just templates, leading to 34% higher reply rates per Gong stats. If you need end-to-end revenue insights, Gong edges out; for pure sequencing, the others might fit simpler needs.

Does Gong support multichannel engagement beyond emails and calls?

Absolutely, it covers emails, calls, meetings, and even LinkedIn or Slack via integrations. The platform unifies these into a single view for account-based workflows, so you track engagement across channels without silos. This holistic approach helps in multi-threading deals, as seen in case studies like SpotOn's 30% opportunity uplift.

How does Gong handle data privacy and compliance?

Gong complies with CCPA, GDPR, and SOC 2 standards, with features like automatic data encryption and access controls. It doesn't store raw audio indefinitely and lets you control what gets analyzed. Trustpilot and G2 users confirm it's secure for sensitive sales data, though you should review their Trust Center for specifics.

What's the typical onboarding time for Gong?

Onboarding usually takes 30 to 60 days, depending on team size and integrations, with Gong providing guided setup and training. Many reviewers say full adoption ramps up faster once reps see quick wins like automated summaries. It's not plug-and-play, but the support makes it smoother than self-serve alternatives.