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Home › Marketing & Advertising ›

Hyros

Published by Dusan Belic on November 18, 2024

Hyros

Hyros
Hyros Homepage
Categories Marketing & Advertising
An advanced AI-driven ad tracking and attribution platform

Hyros

Hyros is an advanced AI-driven ad tracking and attribution platform designed to enhance the accuracy of marketing analytics for businesses. By integrating with different advertising channels, it provides a comprehensive view of customer interactions, enabling marketers to make informed decisions based on precise data. This level of insight can be particularly beneficial for businesses looking to optimize their advertising strategies and maximize return on investment.

Hyros also boasts the so-called “print tracking” technology, which offers superior attribution accuracy compared to standard ad platforms. This technology tracks customer journeys across multiple touchpoints, ensuring that conversions are correctly attributed to their respective sources. As a result, businesses can identify the most effective marketing channels and allocate resources more efficiently.

Beyond its tracking capabilities, Hyros utilizes AI to optimize ad targeting. By feeding accurate attribution data back into ad platform algorithms, it enhances the platforms’ ability to target high-quality leads — resulting in higher conversion rates and more cost-effective customer acquisition. This AI-driven approach is meant to allow businesses to scale their advertising efforts confidently.

Hyros also offers user-friendly features such as customizable reporting dashboards and real-time analytics. These tools provide marketers with immediate access to critical performance metrics, enabling quick adjustments to campaigns as needed. Also, the platform’s intuitive interface ensures that users — regardless of technical expertise — can navigate and utilize its features effectively. Check it out.

Hyros Homepage
Categories Marketing & Advertising

Video Overview ▶️

What are the key features? ⭐

  • Comprehensive ad tracking: Hyros accurately monitors customer interactions across different channels, including ads, emails, and calls to provide a detailed view of the customer journey.
  • AI-powered attribution: Utilizing artificial intelligence, Hyros assigns credit to the appropriate marketing touchpoints, ensuring businesses understand which campaigns drive conversions.
  • Cross-platform integration: Hyros integrates with major advertising platforms like Facebook, Google, and TikTok to consolidate data for unified analysis.
  • Real-time analytics: The platform offers up-to-date reporting, enabling businesses to make informed decisions and adjust strategies promptly.
  • Customizable dashboards: Users can tailor dashboards to focus on specific metrics and KPIs, facilitating a personalized and efficient analysis experience.

Who is it for? 🤔

Hyros is made for businesses with substantial online advertising investments, particularly those spending over $10,000 monthly on ads and generating significant online revenue. It serves industries such as e-commerce, digital marketing agencies, and service providers that require precise attribution and tracking to optimize their marketing strategies.

Examples of what you can use it for 💭

  • Online retailers can use Hyros to track customer behavior across multiple channels
  • Businesses focused on generating leads can monitor the effectiveness of various campaigns
  • Companies that rely on phone consultations can utilize Hyros to attribute calls to specific marketing efforts
  • Marketers can assess the performance of email campaigns by tracking open rates, click-through rates, and conversions
  • Organizations running campaigns across various platforms can consolidate data within Hyros to ensure consistent messaging

Pros & Cons ⚖️

  • Simplifies ad conversion tracking
  • Provides insights into ad performance
  • Works well with multiple platforms
  • Might be expensive for small businesses

FAQs 💬

What exactly does Hyros do?
Hyros is an advanced ad tracking and attribution platform that accurately tracks sales back to specific ads, campaigns, and creatives across platforms like Meta, Google, and TikTok. It uses AI to fill in gaps where native pixels miss conversions and provides true ROAS data so you can scale winners confidently.
How does Hyros differ from standard ad platform tracking like Facebook Pixel?
Unlike platform pixels that often miss sales or rely on estimates, Hyros captures more accurate data through server-side tracking and its patent-pending methods. This leads to better visibility into which ads actually drive revenue, especially after iOS changes.
Who is Hyros best suited for?
Hyros works best for scaling businesses, agencies, and high-ticket brands spending significantly on ads (often 6-figures+ monthly). It's popular with e-commerce, info-product creators, and teams needing precise multi-touch attribution to optimize spend.
Does Hyros use AI in its features?
Yes, Hyros incorporates AI for smarter attribution to catch dropped conversions and optimize campaigns. It also powers Hyros AIR, an AI remarketing agent that personalizes emails and SMS to recover lost sales from site visitors.
What kind of integrations does Hyros support?
Hyros integrates with major ad platforms like Meta, Google, and TikTok, plus CRMs, checkout systems, and email tools. It can feed accurate conversion data back to these platforms to improve their AI targeting.
How accurate is Hyros' attribution compared to other tools?
Users report Hyros provides more reliable multi-touch attribution than many alternatives, often revealing hidden revenue sources. Brands commonly see 15%+ increases in ad ROI once they switch to its data.
Can Hyros help with remarketing or follow-up marketing?
Absolutely, through Hyros AIR, it acts as an AI-powered remarketing tool that identifies visitors, gathers contact info, and sends personalized messages to turn more visits into buyers.
Is Hyros suitable for beginners or small businesses?
Hyros tends to suit more established advertisers who already run paid campaigns at scale. Beginners might find it overkill unless they're ready to invest in precise tracking for growth.
How does Hyros handle privacy and data compliance?
Hyros focuses on server-side tracking to stay compliant with privacy changes like iOS restrictions. It emphasizes secure, accurate data collection without relying solely on cookies.
What results can I realistically expect from using Hyros?
Many users see clearer insights into ad performance, better scaling decisions, and revenue lifts of 15-30% from improved attribution. The AI remarketing add-on often adds another 3-7% in recovered sales.

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Last update: January 25, 2026
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