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Home › Productivity ›

Instantly

Published by Dusan Belic on July 10, 2023

Instantly

Instantly
Instantly Homepage
Categories Productivity
A sales automation SaaS tool for B2B companies to help them scale their outreach campaigns

Instantly

Instantly is an innovative tool designed to enhance cold email outreach campaigns. It provides a platform for building and deploying conversational chatbots and voice assistants, utilizing natural language processing and AI. This enables businesses to engage with customers effectively and automate various tasks like customer support and engagement.

Instantly is also very easy to use, featuring a drag-and-drop interface that eliminates the need for coding skills and offering pre-built templates tailored to various industries.

It is especially useful for B2B interactions, enabling users to connect an unlimited number of email-sending accounts and providing an extensive warmup pool of over 200,000 real human accounts to enhance email deliverability.

This warmup tool is automated and helps keep emails out of spam folders while improving the sender’s reputation. The platform’s design ensures that B2B cold emails consistently land in the recipient’s main inbox, maximizing their effectiveness.

Also, it is important to note that unlike platforms like MailChimp – Instantly doesn’t send emails from its own servers but uses the user’s email servers to maximize deliverability.

The tool offers a range of features to optimize email campaigns, such as Lead Finder, Campaign, email validation, a CRM, bulk domain testing, tracking and analytics, and a campaign builder with integrations for further customization and efficiency.

Overall, Instantly.ai offers a comprehensive, user-friendly, and cost-effective solution for businesses looking to enhance their email outreach campaigns, automate customer interactions, and improve email deliverability.

Instantly Homepage
Categories Productivity

Video Overview ▶️

What are the key features? ⭐

  • Unlimited email accounts: Instantly allows you to connect an unlimited number of email accounts to your subscription.
  • Email warmups: The platform boasts the largest warmup pool in the market, with over 200,000 real human accounts. This automated tool helps improve your email-sending reputation and keeps your emails out of the spam folder.
  • Email validation and bulk domain testing: Instantly provides tools to clean and verify your lead lists, ensuring that your domains are correctly set up for cold emailing.
  • Campaign Builder and integrations: The Campaign Builder feature allows for automation and personalization of emails by including the use of variables, sequences, and smart scheduling to maximize deliverability and response rates.
  • Inbox Rotation and Unified Management (Unibox): Instantly offers a unique feature where you can add all your sending accounts to a single campaign, and the system will rotate sending emails between these accounts.

Who is it for? 🤔

The target market for Instantly includes businesses and professionals who are focused on email marketing and outreach. This includes agencies, recruiters, and entrepreneurs who are looking to scale their outreach campaigns, improve email deliverability, and efficiently manage multiple email accounts. The platform is designed to cater to those who need sophisticated tools for cold emailing, such as email validation, warmup services, and automated campaign management. All this makes Instantly suitable for users who are serious about maximizing the efficiency and effectiveness of their email-based marketing and communication strategies.

Examples of what you can use it for 💭

  • Connect multiple email accounts and send thousands of emails daily without harming your sender reputation
  • With Instantly's warmup tool, you can significantly reduce the chances of your emails landing in the spam folder
  • Ensure that your emails are sent to valid addresses and that your domain is set up correctly for cold emailing
  • Create personalized email campaigns using variables, sequences, and smart scheduling
  • If you're managing multiple inboxes, Instantly's Unibox feature allows you to manage them all simultaneously

Pros & Cons ⚖️

  • Makes sure your emails don't end up in the spam folder
  • Warmup tool alone is worth the price
  • And so is the sophisticated Campaign Manager feature
  • No multichannel acquisition features

FAQs 💬

What is Instantly, and who is it for?
Instantly is an AI-powered cold email outreach platform that helps users find leads, automate campaigns, boost deliverability, and manage responses all in one place. It targets sales teams, agencies, freelancers, and entrepreneurs who rely on email to scale B2B outreach. I think it's especially handy for beginners wanting to avoid spam traps right from the start, based on how it handles warmup and personalization out of the box.
How does Instantly improve email deliverability?
The platform uses unlimited email warmup through a peer-to-peer network, inbox rotation across accounts, and tools like SPF/DKIM setup plus spam checks. Users often see 90-95% inbox placement, though some report dips if domains aren't aged properly. It might take a week or two to see peak results, but that's standard for any tool.
What are the pricing plans for Instantly?
Plans start with a free trial, then Growth at $37/month (up to 10,000 emails), Hypergrowth at $97/month (100,000 emails), and Light Speed at $358/month (500,000 emails). Leads and CRM are add-ons, like $47/month for basic lead credits. Annual billing saves 20%, but watch for extras that can add up quick.
Does Instantly offer a free trial or plan?
Yes, there's a 14-day free trial with no credit card needed, letting you test campaigns and warmup. It includes some free leads too, which is great for dipping your toes in without commitment. Just note, full features like unlimited sends kick in on paid plans.
How easy is Instantly for beginners?
The interface is pretty intuitive once you connect emails, with drag-and-drop sequences and AI prompts for copy. Tutorials cover setup in under an hour, but the learning curve hits if you're new to DNS records or spintax. Overall, it's accessible, though a few users say the UI feels clunky at first.
What integrations does Instantly support?
It connects via Zapier to over 8,000 apps, plus native ones like HubSpot, Pipedrive, Slack, and Google Sheets for syncing leads or replies. Webhooks handle custom flows too. That said, it's not as seamless with every CRM, so test your workflow early.
Is Instantly's lead database reliable?
The built-in SuperSearch has 450M+ B2B contacts with filters for tech, revenue, and signals, plus AI enrichment. Verification is solid, but some reviews note outdated data in niches. It works well for broad targeting, probably better paired with external tools for hyper-specific hunts.
What do users say about Instantly's customer support?
Support gets mixed feedback: many praise quick chat responses and founder involvement in the Facebook group, but others wait days for fixes on bugs or billing. Premium plans unlock priority help, which seems to make a difference. I'd reach out via the help center first, it's got solid guides.
Are there any common complaints about Instantly?
Folks gripe about add-on costs pushing totals high, occasional deliverability hiccups on new domains, and limited multichannel options beyond email. Fake review rumors pop up too, but G2 and Trustpilot averages hover at 4.8/5 from thousands. It shines for email-focused teams, less so for full-stack sales.
How does Instantly compare to alternatives like Lemlist or Saleshandy?
Instantly excels in unlimited warmups and scale, but Lemlist adds multichannel like LinkedIn, while Saleshandy is cheaper for basics with better verification. If you're all-in on email volume, Instantly wins; for personalization or multichannel, those might edge it out. Depends on your setup, really.

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Last update: November 26, 2025
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