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Home › Marketing ›

Lately

Lately
Lately Homepage
Categories Marketing
Generates personalized social media content from existing assets using AI

Lately

Lately is an AI-powered content creation assistant designed for marketers to repurpose longform assets like blogs, podcasts, and videos into social media posts, while learning brand voices for personalized messaging. It analyzes patterns in words, grammar, and tone to generate content that aligns with audience preferences, supports multiple languages including English, Spanish, Italian, Portuguese, Japanese, and German, and integrates with platforms like Hootsuite for publishing. The tool also automates employee advocacy by creating compliant, individualized content for team sharing, and provides analytics to track performance and adapt strategies.

Key features include content repurposing, where users upload assets and receive dozens of formatted posts optimized for channels like LinkedIn, X, Facebook, Instagram, and YouTube. Scheduling occurs at optimal times based on data, and the platform offers RSS feed integration in higher plans. Compared to competitors such as Hootsuite and Buffer, Lately emphasizes AI-driven generation over manual management, though it requires initial setup to train on brand specifics.

Pricing includes a starter plan for basic needs, a growth plan with advanced analytics and more channels, and custom enterprise options for large-scale operations. This structure positions Lately as more specialized than general tools like Sprout Social, which focus on broader social listening but lack deep repurposing. Users report engagement increases, with some testimonials noting tenfold growth in reach.

Drawbacks involve a learning curve for the interface and potential need for edits to refine AI outputs. The upcoming Kately feature, a chat-based agent, aims to handle full social management, currently on waitlist. Integration with tools like HubSpot and Grammarly enhances workflow in growth and enterprise tiers.

For businesses, Lately suits agencies and teams seeking efficiency in content amplification, with enterprise features supporting unlimited users and voice models. Recent selections like the 2025 PwC Scale program highlight its potential in ad tech.

Lately Homepage
Categories Marketing

Video Overview ▶️

What are the key features? ⭐

  • Content Repurposing: Transforms blogs, podcasts, and videos into optimized social media posts.
  • Brand Voice Learning: Analyzes patterns to generate personalized, on-brand messaging.
  • Employee Advocacy: Creates individualized content for team sharing under brand controls.
  • Automated Scheduling: Posts at optimal times based on audience data.
  • Multilingual Support: Generates content in multiple languages like English and Spanish.

Who is it for? 🤔

Lately proves helpful for marketers, small business owners, agencies, and large enterprises looking to streamline social media content creation, especially those with existing longform assets who want to boost engagement without manual effort, and teams aiming to leverage employee networks for broader reach.

Examples of what you can use it for 💭

  • Marketer: Repurposes blog posts into targeted social snippets to increase audience engagement.
  • Agency: Manages multiple client campaigns by generating customized content calendars.
  • Sales Team: Automates personalized messaging for employee advocacy on LinkedIn.
  • Content Creator: Converts podcasts into video highlights for cross-platform sharing.
  • Business Owner: Analyzes performance to refine strategies for better ROI.

Pros & Cons ⚖️

  • Quick content generation
  • Learns brand voice
  • Boosts engagement
  • Multilingual capabilities
  • Learning curve
  • Higher pricing

FAQs 💬

What is Lately?
Lately is an AI tool for creating and optimizing social media content from existing assets.
Does Lately support multiple languages?
Yes, it supports English, Spanish, Italian, Portuguese, Japanese, German, and more.
How does Lately learn my brand voice?
It analyzes patterns in your content's words, grammar, and tone.
What platforms does Lately integrate with?
It integrates with Hootsuite, HubSpot, Grammarly, and others.
Is there a free trial?
No free trial is mentioned, but starter plans are available.
What is Kately?
Kately is an upcoming chat-based AI agent for social media management.
Can Lately schedule posts?
Yes, it automates scheduling at optimal times.
Who is Lately best for?
Marketers and businesses focused on social media efficiency.
Does Lately offer analytics?
Yes, performance analytics are included in higher plans.
How does pricing work?
Plans include starter, growth, and custom enterprise options.

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Last update: October 14, 2025
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