Opinly.ai

Tracks competitor performance with AI-driven insights for strategic decisions

Opinly.ai is an AI-powered platform that automates competitor analysis for businesses, delivering real-time insights into pricing, features, and market performance. By inputting a competitor’s URL or YouTube link, users receive detailed reports on strengths, weaknesses, and strategic opportunities. The tool targets SMEs but serves any business seeking data-driven decisions. Its key features include OpinMetrics for tracking pricing changes, OpinAlert Engine for real-time notifications, and keyword gap reports for SEO optimization. The platform integrates with Slack and Google Sheets for seamless workflow management.

The tool’s automation is a major strength. It scrapes data from competitor websites, social media, and reviews, producing reports with minimal user input. Users can customize analysis by specifying industry or target market details, ensuring relevant insights. For example, the backlink audit identifies sites linking to competitors, helping users pursue similar opportunities. Pricing starts at €18 per month, making it more affordable than competitors like SEMrush or Ahrefs, though it offers less depth for enterprise needs.

Some users report limitations. The interface, while user-friendly, lacks visual appeal, and insights may feel basic for larger businesses. Reviews on Capterra mention occasional issues with trial cancellation, though support is responsive via email. The tool supports English, French, Spanish, and Chinese, and offers an API for advanced users. A free trial is available, but no free version exists.

Opinly.ai excels for quick, actionable insights, particularly for e-commerce, SaaS, or marketing teams. Its hiring-trend tracker provides unique data on competitors’ staffing changes, offering strategic foresight. Compared to SimilarWeb, it’s less overwhelming but also less comprehensive, making it ideal for smaller operations.

To get started, sign up for the free trial and input one competitor’s URL to test the reports. Use the keyword gap feature to identify SEO opportunities and the Slack integration to share insights with your team. Monitor the roadmap for upcoming AI features like content generation.

Opinly.ai Homepage

Categories Marketing Productivity

What are the key features? ⭐

OpinMetrics: Tracks real-time changes in competitors’ pricing and plans.
OpinAlert Engine: Notifies users instantly of competitor pricing or feature shifts.
Keyword Gap Report: Identifies SEO terms competitors rank for but you don’t.
Backlink Audit: Flags quality sites linking to rivals for link-building opportunities.
Hiring-Trend Tracker: Monitors competitors’ staffing changes for strategic insights.

Who is it for? 🤔

Opinly.ai is designed for small and medium-sized enterprises (SMEs), freelancers, and marketing teams in industries like e-commerce, SaaS, and digital agencies, who need quick, actionable competitor insights without the complexity or cost of enterprise tools like SimilarWeb or Ahrefs. It suits users seeking to optimize pricing, boost SEO, or refine strategies with minimal effort.

Examples of what you can use it for 💭

E-commerce Owner: Monitors rival pricing to adjust product rates competitively.
SaaS Marketer: Uses keyword gap reports to improve SEO and organic traffic.
Digital Agency: Tracks competitors’ social media to enhance client campaigns.
Freelancer: Analyzes rival backlinks to secure high-quality links for clients.
Product Manager: Leverages hiring-trend insights to predict competitor strategies.