Wati is an AI-native platform centered on WhatsApp that facilitates business growth through marketing, sales, and support functionalities. It processes over 10 billion messages with 99.9 percent uptime and complies with GDPR, CCPA, and AICPA standards across more than 100 countries. The platform unifies conversations from WhatsApp, Instagram, Facebook, SMS, and calls into one inbox, enabling teams to manage interactions efficiently.

Key features include the Inbound Intelligence Agent, which qualifies leads and closes sales in chats, and the AI Support Agent, trained quickly to resolve up to 60 percent of queries. For marketing, Wati converts touchpoints into conversations, improves ad ROI via Meta and Google integrations, and provides analytics for campaign optimization. Sales tools offer real-time lead qualification, collaborative workspaces, and automated handoffs, reducing cycles by 30 percent. Support capabilities route queries intelligently and deliver insights on performance metrics.

Wati integrates with over 100 apps, fitting into existing stacks without disruption. Pricing follows tiered plans, from pay-as-you-go for single users to business levels with volume discounts and dedicated support, comparable to competitors in flexibility. Users report ease of use and effective automation as strengths, though some note occasional support delays and additional costs for high volumes.

Competitors include Respond.io, which provides similar multichannel tools but emphasizes advanced automation, and AiSensy, focused on WhatsApp marketing with strong broadcast features. Wati differentiates through its AI agents and broad compliance. Reviews highlight reliable uptime and lead conversion gains, but mention setup glitches in isolated cases.

To implement Wati, businesses connect their WhatsApp account, configure AI agents with company data, and monitor initial campaigns for adjustments. Teams train on the inbox for collaboration, ensuring smooth adoption.