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Home › Marketing ›

AthenaHQ

AthenaHQ
AthenaHQ Homepage
Categories Marketing
Monitors brand mentions in AI responses across major platforms

AthenaHQ

AthenaHQ is a SaaS platform that tracks and optimizes brand visibility in generative AI search engines. It queries platforms such as ChatGPT Perplexity and Gemini to capture real time responses and analyzes mentions sentiment and citations. The tool supports Generative Engine Optimization or GEO which focuses on how brands appear in AI outputs rather than traditional rankings.

Core features include AI visibility tracking across supported models brand mention distribution and prompt analytics. Users access competitor analysis to compare share of voice and traffic sources from AI platforms. Source intelligence identifies influential websites cited in responses while content gap detection highlights missing information about the brand. Web analytics parses site traffic from bots crawlers and humans linking AI exposure to performance metrics.

The platform offers three tiers: Starter which provides 3500 credits for up to 14000 responses and includes basic monitoring unlimited topics and integrations like Google Analytics. More expensive Growth plan that adds 8000 credits automated outreach and AI blindspot detection. Finally, there’s the Enterprise plan that delivers custom credits advanced reporting and dedicated support. Credits equate to one AI response with top ups available for 1250 credits.

Users appreciate the intuitive interface for quick setup and detailed reports that inform content strategies. The tool excels in multi language support and real time sentiment benchmarking against competitors. Potential drawbacks involve credit limits constraining heavy testing and occasional delays in custom model requests. Compared to Peec AI, AthenaHQ provides broader platform integration though Peec AI offers stronger single model depth. A notable element is the citation intelligence feature which maps authoritative sources driving AI perceptions.

Advisory input from experts like Eli Schwartz enhances credibility in SEO to GEO transitions. Recent feedback highlights robust monitoring for mid market teams with 59 percent share of voice gains reported in case studies. The platform processes over three million generative answers from 300000 domains enabling precise optimizations.

Teams benefit from unlimited seats with role based access in all plans. Export options and Slack channels appear in higher tiers for collaboration.

Run an initial audit on key prompts to baseline visibility then schedule bi weekly competitor scans for sustained improvements.

AthenaHQ Homepage
Categories Marketing

Video Overview ▶️

What are the key features? ⭐

  • AI Visibility: Tracks brand mentions and sentiment across major AI platforms like ChatGPT and Perplexity in real time.
  • Competitor Analysis: Compares share of voice and traffic distribution against rivals in AI generated responses.
  • Source Intelligence: Identifies key websites and sources influencing AI outputs for specific verticals.
  • Content Gap Detection: Highlights areas where AI lacks or misrepresents brand information for targeted fixes.
  • Web Analytics: Analyzes site traffic from AI bots crawlers and humans to link visibility to performance.

Who is it for? 🤔

Marketing growth and brand teams in enterprise consumer dev tools and tech sectors find AthenaHQ essential as it equips them to navigate AI driven discovery where traditional SEO falls short. Small to mid sized businesses testing GEO waters appreciate the accessible Starter plan while agencies handling multiple clients value unlimited seats and collaboration tools. Leaders eyeing future proof strategies use it to align content with AI perceptions ensuring brands stay top of mind in conversations powered by models like Gemini or Claude.

Examples of what you can use it for 💭

  • Marketing Manager: Uses AI visibility tracking to monitor campaign mentions across ChatGPT and Perplexity adjusting real time strategies based on sentiment shifts.
  • SEO Specialist: Leverages content gap detection to identify missing brand details in Gemini responses and creates targeted content to fill those voids.
  • Brand Strategist: Employs competitor analysis to benchmark share of voice against rivals like Render in AI outputs informing positioning tweaks.
  • Growth Hacker: Applies source intelligence to pinpoint influential sites cited by Claude building backlinks that boost AI citations.
  • Agency Lead: Integrates web analytics to correlate AI bot traffic with client site visits optimizing for higher conversion from Perplexity referrals.

Pros & Cons ⚖️

  • Broad AI coverage
  • Actionable insights
  • Multi language support
  • Top up costs
  • Basic integrations

FAQs 💬

What is Generative Engine Optimization?
GEO optimizes brands for AI responses focusing on mentions and context unlike traditional SEO rankings.
How does AthenaHQ track AI platforms?
It queries live models like ChatGPT and Gemini capturing full responses for analysis.
Can I monitor competitors?
Yes competitor analysis shows share of voice and traffic comparisons across supported AIs.
What are credits and how do they work?
One credit equals one AI response with monthly allotments varying by plan and top ups available.
Does it support multiple languages?
Yes it handles queries in various languages for global brand monitoring.
How does pricing compare to similar tools?
Starter at 295 dollars offers better entry than Profounds 499 while covering more platforms.
Is there a free trial?
Sign up for a custom AI search report to test visibility without commitment.
What integrations are available?
Connects to Google Analytics and Shopify with more in higher tiers like GA4.
How accurate is sentiment analysis?
It scores based on real AI outputs with benchmarking against competitors for context.
Can I export data?
Enterprise plans include data exports while lower tiers offer dashboard sharing.

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Last update: September 29, 2025
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