Blaze is a Web3 marketing and growth product designed to assist companies in targeting and engaging with their Web3 user base. It integrates social and on-chain data analysis to facilitate targeted marketing campaigns and personalized product experiences for users within the tokenized world.

Key features include launching direct message campaigns, ads, rewards programs, and Key Opinion Leader (KOL) partnerships that tap into a database of over 95 million crypto users and companies. In addition, Blaze provides tools for segmenting these users based on detailed criteria such as social signals and on-chain activities, managing community channels, and executing engagement and retention strategies with automated workflows.

Furthermore, Blaze offers powerful analytics and insights, helping marketers navigate the decentralized nature of Web3 by accurately tracking community, transaction, and product data. This analytics capability enables companies to allocate their marketing budgets more efficiently by identifying the most effective campaigns.

Blaze is built with web3 marketers in mind, offering means for curating targeted segments for marketing outreach, robust management of engagement channels, and streamlined processes for converting and retaining users. It positions itself as a one-stop solution for Web3 customer engagement — providing tools for segmenting, engaging, targeting, and analyzing potential and existing customers in the Web3 space.