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Home › Marketing ›

Canny

Canny
Canny Homepage
Categories Marketing
Centralizes customer feedback to prioritize product features

Canny

Canny is a customer feedback management platform that collects, organizes, and prioritizes user input to inform product development.

It supports feedback capture from multiple channels including portals, widgets, and integrations with tools like Intercom and Zendesk. The Autopilot AI automates tasks such as deduplicating entries, sending smart replies for clarification, and generating comment summaries. Users submit posts via a public board where they vote on ideas, and teams assign statuses like planned or complete to track progress.

Key functionalities include user segmentation for targeted analysis, tag-based categorization, and MRR impact sorting to align features with revenue potential. The platform offers boards for different products, private comments for internal discussions, and a public roadmap that updates automatically with status changes. Integrations extend to project management systems like Jira and communication apps like Slack.

Compared to competitors, Canny provides a free tier for up to 25 tracked users, with paid plans adding custom domains, advanced reporting, and SSO. This contrasts with UserVoice, which emphasizes surveys but lacks Canny’s AI automation, and Productboard, which focuses on broader roadmapping at a higher entry cost. Users appreciate the intuitive UI and quick setup, often noting reduced manual organization time.

Limitations include occasional search glitches in large datasets and restricted analytics on the free plan. The changelog feature publishes updates linked to feedback, enhancing transparency. Security complies with GDPR and SOC 2, supporting private or public access controls.

For implementation, connect primary feedback sources first, then configure the widget for in-app use to maximize collection efficiency.

Canny Homepage
Categories Marketing

Video Overview ▶️

What are the key features? ⭐

  • Autopilot: Automates feedback capture, deduplication, and summarization from integrated sources to streamline manual tasks.
  • Feedback Portal: Allows users to submit and vote on feature requests directly from a customizable site embed.
  • Smart Replies: AI-generated responses to feedback posts that ask clarifying questions for deeper insights.
  • Roadmap: Visual timeline of prioritized features that updates automatically based on post statuses.
  • Integrations: Connects with tools like Intercom, Jira, and Slack to pull in and sync feedback across workflows.

Who is it for? 🤔

Canny works well for product managers and teams in SaaS companies who need to gather user input without losing track of details. It suits startups scaling feedback collection, as the free plan handles basics for small user bases, while paid tiers support growing enterprises with advanced segmentation and compliance. Support and customer success roles benefit from its integrations, pulling requests from chats into one view, and developers appreciate the Jira links for direct handoff. Overall, anyone building customer-driven products finds value in its organization, though larger orgs might pair it with analytics tools for full insights.

Examples of what you can use it for 💭

  • Product Manager: Uses voting and segmentation to prioritize features based on user demand and revenue impact.
  • SaaS Founder: Embeds the portal on their site to collect early feedback from beta users and build a public roadmap.
  • Customer Support Agent: Integrates with Intercom to capture requests from tickets and merge duplicates automatically.
  • Development Team: Links posts to Jira tasks, tracking progress from planned to shipped with status updates.
  • Marketing Lead: Publishes changelog entries tied to feedback to announce updates and boost user engagement.

Pros & Cons ⚖️

  • AI automation
  • Strong integrations
  • User voting
  • Basic analytics

FAQs 💬

What is Canny used for?
Canny collects and organizes customer feedback to help prioritize product features and roadmaps.
How do I set up the feedback portal?
Sign up, create a board, and embed the widget on your site using the provided code snippet.
Does Canny have a free plan?
Yes, the free plan supports up to 25 tracked users with unlimited posts and basic AI features.
What integrations does Canny support?
It integrates with Intercom, Zendesk, Jira, Slack, and more for seamless feedback flow.
Can I make the board private?
Yes, privacy settings allow public, team-only, or fully private access to boards.
How does Autopilot work?
Autopilot uses AI to capture feedback from sources, deduplicate entries, and summarize comments automatically.
Is Canny secure for compliance?
It complies with GDPR, SOC 2, and CCPA, with options for SSO and data controls.
How do I import existing feedback?
Upload a CSV file of past requests to populate your board quickly.
Can users vote on posts?
Yes, registered users can vote, and you can segment votes by customer type for analysis.
What happens when a feature ships?
Update the post status to complete, and Canny notifies voters via email or changelog.

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Last update: September 15, 2025
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