Contently

Creates high-quality content to boost brand visibility and engagement

Contently is a content marketing platform that centralizes strategy, creation, and optimization for brands aiming to produce high-quality content at scale. It combines AI-driven tools with a network of over 160,000 vetted freelancers to streamline content production. Key features include the Intelligent Talent Recommendation algorithm, which matches brands with creators based on project needs, and the Content Value Tracker, which quantifies ROI from organic traffic. The platform also offers a color-coded Content Calendar, SEO optimization tools, and a Tone Analyzer powered by IBM Watson to align content with brand voice.

The platform integrates with CMS platforms, CRMs like Salesforce, and social channels, enabling one-click content distribution. Its analytics suite provides detailed performance metrics, including engagement and conversion data. Contently’s editorial services, staffed by experienced journalists and strategists, support content production, while the Creative Marketplace connects brands with writers, videographers, and designers. The platform is rated highly by enterprise users, earning G2’s #1 spot for content creation solutions.

Drawbacks include a complex interface that may overwhelm new users, particularly small teams. The pricing, while flexible, leans toward enterprise budgets, potentially outpacing competitors like HubSpot or ClearVoice for smaller businesses. Coordinating with freelancers can introduce delays if not managed carefully. Some users report the platform’s extensive features feel tailored to larger organizations.

Contently excels for enterprises with complex content needs but may be overkill for startups. Its integrations and analytics provide robust support for data-driven strategies. The freelancer network is a key strength, offering access to specialized talent.

To get started, use the Content Calendar to organize projects. Test the Intelligent Talent Recommendation for quick freelancer matches. Leverage the analytics suite to track performance from day one. If you’re a smaller team, focus on core features to avoid feeling overwhelmed.

Homepage Screenshot 📸

What are the key features? ✨

Intelligent Talent Recommendation: Matches brands with vetted freelancers based on project needs.
Content Value Tracker: Quantifies ROI from organic traffic to justify content budgets.
Content Calendar: Color-coded tool for managing cross-channel content production.
Tone Analyzer: Uses IBM Watson to align content with brand voice.
SEO Optimization Tools: Enhances content visibility in search engine results.

Who is it for? 🤔

Contently is designed for enterprise-level marketing teams and content managers who need to produce high-quality, scalable content across multiple channels. It suits brands in industries like finance, tech, and hospitality that require specialized creators and data-driven strategies to boost visibility and engagement. Small businesses or solo marketers might find it too robust, but mid-to-large organizations with complex content needs will benefit from its comprehensive tools and freelancer network.

Examples of what you can use it for 💡

Marketing Director: Uses Contently to align teams and track campaign ROI.
Content Manager: Leverages the Content Calendar to streamline production.
SEO Specialist: Optimizes content with SEO tools for better search rankings.
Brand Strategist: Employs Tone Analyzer to maintain consistent brand voice.
Freelance Coordinator: Connects with vetted creators via the Creative Marketplace.

Pros & Cons ⚖️

Robust freelancer network
Detailed analytics suite
Seamless CMS integrations

Premium pricing model
Complex for small teams

FAQs 💬

What is Contently’s primary function?

Contently streamlines content marketing with AI tools and a freelancer network.

Can small businesses use Contently effectively?

It’s better suited for enterprises due to its complexity and cost.

Does Contently integrate with other platforms?

Yes, it connects with CMS, CRMs like Salesforce, and social channels.

How does the freelancer network work?

The Creative Marketplace matches vetted creators to your project needs.

Is there a free trial available?

Contently offers demos but no free trial; contact them for details.

What types of content can Contently create?

Articles, videos, infographics, white papers, and more.

How does Contently ensure content quality?

Vetted freelancers and editorial services maintain high standards.

Can I track content performance?

The analytics suite tracks engagement, ROI, and more.

Is Contently suitable for SEO?

Yes, it offers SEO tools to boost search visibility.

How customizable is the platform?

Workflows and strategies can be tailored to your needs.

Ready to try Contently?