Contently is a content marketing platform that centralizes strategy, creation, and optimization for brands aiming to produce high-quality content at scale. It combines AI-driven tools with a network of over 160,000 vetted freelancers to streamline content production. Key features include the Intelligent Talent Recommendation algorithm, which matches brands with creators based on project needs, and the Content Value Tracker, which quantifies ROI from organic traffic. The platform also offers a color-coded Content Calendar, SEO optimization tools, and a Tone Analyzer powered by IBM Watson to align content with brand voice.

The platform integrates with CMS platforms, CRMs like Salesforce, and social channels, enabling one-click content distribution. Its analytics suite provides detailed performance metrics, including engagement and conversion data. Contently’s editorial services, staffed by experienced journalists and strategists, support content production, while the Creative Marketplace connects brands with writers, videographers, and designers. The platform is rated highly by enterprise users, earning G2’s #1 spot for content creation solutions.

Drawbacks include a complex interface that may overwhelm new users, particularly small teams. The pricing, while flexible, leans toward enterprise budgets, potentially outpacing competitors like HubSpot or ClearVoice for smaller businesses. Coordinating with freelancers can introduce delays if not managed carefully. Some users report the platform’s extensive features feel tailored to larger organizations.

Contently excels for enterprises with complex content needs but may be overkill for startups. Its integrations and analytics provide robust support for data-driven strategies. The freelancer network is a key strength, offering access to specialized talent.

To get started, use the Content Calendar to organize projects. Test the Intelligent Talent Recommendation for quick freelancer matches. Leverage the analytics suite to track performance from day one. If you’re a smaller team, focus on core features to avoid feeling overwhelmed.