Looka

Published by Dusan Belic on May 31, 2023

Looka by Looka Inc.

A fancy tool for making good-looking logos & brands

Looka

Formerly known as Logojoy, Looka is on a mission to “make design accessible and delightful for everyone.” Using its AI-enabled platform, everyone can bring their brand to life with a beautiful design that includes logos as well as business card designs, social media assets, letterheads, invoices, and more.

The service is easy to use, with multiple styles, industries, colors, and symbols to choose from. If you need more than that for you, there’s the Logo Ideas section you can visit for inspiration.

Looka says its download package is the most comprehensive package of any logo maker, featuring a full brand kit with more than 15 logo files for all use cases, email signatures, business cards, and over 30 more types of branded assets.

As of May 2023, the service has been used by over 20 million small business owners.

Looka Homepage

Categories Logo Generator

Video Overview ▶️

What are the key features? ⭐

Easy to use: Make your own logo in minutes.
Beyond logos: Also make business cards, social profiles, invoices, flyers, and more with the included Brand Kit's editor.
Partner offers: Access over $3,000 in exclusive partner offers to accelerate every part of your business.
Get inspired: Looka has a special section with hundreds of existing logo designs from over 100 popular industries, with design tips included for each.
Website creation tool: With the Brand Kit Web Subscription, you can use Looka to create an AI Generated Website.

Who is it for? 🤔

Looka is made for new and existing businesses alike, as well as for aspiring entrepreneurs looking to bring their vision to life.

Examples of what you can use it for 💭

Create a logo for your company
Create a brand for a product or service
Create business cards, invoices, social media graphics, and more

Pros & Cons ⚖️

Hundreds of logo ideas to get inspiration
Trusted by over 20 million entrepreneurs!
Highly rated on Trustpilot (4.5 / 5 based on 10K+ reviews, May 2023)

The most affordable plan only gives you a PNG image

FAQs 💬

What is Looka, and who is it best for?

Looka is an AI-powered platform that helps entrepreneurs, startups, and small businesses create professional logos and full brand kits without needing design skills. It generates custom designs based on your inputs like company name and industry, making it ideal for beginners who want quick, affordable branding solutions. I think it's especially great for solopreneurs launching a side hustle, as it handles everything from logos to social media templates in minutes.

How does the AI logo generation process work?

You start by entering your business name and slogan, then pick your industry, preferred styles, colors, and symbols. Looka's AI uses these to instantly create hundreds of unique logo options. From there, you browse, select favorites, and customize in an easy editor—tweaking fonts, layouts, and more. It's straightforward, probably taking under 10 minutes for most users.

Can I customize my logo after the AI generates it?

Yes, absolutely. Once generated, you enter a drag-and-drop editor to adjust colors, symbols, fonts, backgrounds, and layouts as much as you want. With a Brand Kit subscription, edits are unlimited even after download. Just note that while it's flexible, some advanced tweaks might feel limited compared to pro software like Adobe Illustrator.

What file formats do I get when downloading my logo?

Downloads include high-res versions in PNG, JPG, SVG, EPS, and PDF formats, plus variations like black-and-white, color, and transparent backgrounds. This covers everything from web use to print, and they're scalable without losing quality. You get over 15 files per logo, which is handy for consistent branding across platforms.

Does Looka offer tools beyond just logo creation?

Definitely. After your logo, the Brand Kit generates 300+ customizable templates for business cards, social media posts, email signatures, invoices, and more. It even includes an AI website builder that auto-fills content based on your brand. These integrate seamlessly, helping you build a full identity fast.

How does the business name generator fit into using Looka?

If you're brainstorming names, Looka's free AI tool takes keywords or industry ideas and spits out options in categories like traditional or invented names. It checks domain and social handle availability right there, then links directly to the logo maker for instant designs. It's a smart starting point that saves time on early branding steps.

Is Looka suitable for non-designers with no experience?

Yes, it's built for that. The step-by-step wizard guides you—no skills required—and the AI handles the heavy lifting. Users on Reddit and Trustpilot rave about how intuitive it is, even for total newbies. That said, if you want super-unique results, spending a bit more time on inputs helps avoid generic vibes.

What kind of support does Looka provide if I run into issues?

They offer live chat and email support from a dedicated team, available weekdays with quick responses—even weekends for some users. Lifetime access comes with purchases, covering file tweaks or questions. Reviews highlight helpful reps like Gilbert or Sam, though response times can vary; it's solid but not 24/7.

Can I use my Looka logo for commercial purposes, like trademarking?

Once downloaded, you own full commercial rights to the entire design and can use it anywhere. Individual elements aren't exclusive, so check for similarities, but it's trademark-eligible—just verify with your local office. Looka provides guidelines in your download folder to make this easy.

How recent are Looka's features, and are there any 2025 updates?

Looka stays current with AI trends, like enhanced personalization in 2025 for better industry-specific suggestions. No major overhauls announced yet, but it now integrates more seamlessly with website builders for mobile optimization. It's evolving, with users noting fresher templates in recent reviews.