Mails.ai is an AI-powered platform for automating cold email outreach, offering unlimited email accounts, AI-driven content creation, and high deliverability through dual-layer warmup processes. It targets businesses aiming to scale email campaigns efficiently. Key features include an AI email writer, inbox rotation, email verification, and unlimited contact uploads, with plans ranging from free to premium tiers.
The AI email writer generates personalized campaigns based on user inputs, using Spintax to create varied content for better engagement. Unlike Lemlist, which charges per user, Mails.ai allows unlimited email accounts across all plans, supporting Gmail, Outlook, Zoho, and custom SMTP setups. The dual-layer warmup — Mailbox Warmup for sender reputation and Campaign Warmup for content optimization — ensures emails land in inboxes, with users reporting 70-85% open rates. The platform’s inbox rotation distributes sends across accounts to minimize spam risks, and email verification reduces bounce rates.
The free plan includes unlimited warmup but restricts users to Gmail or Google Workspace accounts. Paid plans (Startup, Growth, Pro) offer 1,000 to unlimited active contacts monthly, with unlimited emails and campaigns. Setup requires configuring SPF, DKIM, and DMARC, which can be complex for non-technical users. Some reviews on Reddit highlight occasional campaign scheduling issues, though deliverability remains strong compared to Mailshake.
A standout feature is the deliverability monitoring, providing detailed reports to adjust sending rates. The platform’s unlimited contact uploads and lack of daily send limits give it an edge over Woodpecker, which caps sends. However, lower-tier plans limit active contacts, potentially restricting high-volume campaigns. The DFY service, available at an additional cost, simplifies setup for beginners.
For best results, use the free plan to test Gmail-based campaigns, ensure proper domain setup for deliverability, and consider the DFY service if technical setup feels overwhelming. Monitor deliverability reports to optimize performance, and scale to higher plans as your outreach grows.