RankScale is a specialized platform for tracking and optimizing brand visibility in AI search engines like ChatGPT, Perplexity, Gemini, Claude, and others. It focuses on Generative Engine Optimization (GEO) by analyzing how AI generates answers and cites sources.

The tool runs custom search prompts across multiple AI models and collects detailed results. Users see visibility scores, average positions, detection rates, and trends over time through interactive charts. It supports monitoring multiple brands from a single dashboard.

Citation analysis shows which domains and pages AI references most frequently. Filters let you view data by category, region, or specific terms. Export options make it easy to share findings with teams or clients.

Sentiment tracking measures positive, neutral, and negative tones in AI responses. Word clouds highlight key phrases, and the tool distinguishes between citations from live web data and influences from training datasets.

Competitor benchmarking identifies unexpected rivals in AI results and compares KPIs such as visibility, rank, and citations. This helps users spot opportunities to outpace others.

Website audits evaluate AI readiness with a 0-100 score. They crawl pages, assess content structure, authority, and engagement, then provide specific optimization recommendations.

The platform uses a flexible credit-based pricing model, which suits teams with varying usage needs. It compares favorably to broader tools like Semrush or Writesonic, which offer AI features but less depth in citation and sentiment analysis.

Start by using the free visibility analysis to audit your site. Then set up tracking for your most important queries and review insights weekly. Apply the recommendations consistently to improve how AI engines perceive and cite your content.