Vidyard

Published by Dusan Belic on May 14, 2024

Vidyard

Categories Marketing & Advertising Video Generation & Editing

An online tool designed to help businesses create, host, and share videos

Vidyard

Vidyard is an online tool designed to help businesses create, host, and share videos to drive engagement and conversions. It makes video creation accessible, offering easy tools to record, edit, and personalize videos.

Whether you’re using a webcam, screen recording, or uploading pre-existing content – Vidyard’s intuitive interface delivers a smooth and straightforward experience, while its built-in editor allows trimming, adding custom branding, and inserting calls to action.

Vidyard also offers in-depth analytics, giving users insights into their videos’ performance. You can see who’s watching, for how long, and which parts they’re rewatching. These analytics can be integrated with CRM systems like Salesforce, enabling teams to identify high-value leads and optimize follow-up actions based on viewer behavior.

Also worth noting are Vidyard’s personalization tools, enabling users to create dynamic, custom messages tailored to individual viewers or customer segments. This approach increases viewer engagement and helps build strong connections with clients.

Vidyard connects with tools such as HubSpot, Marketo, and LinkedIn — streamlining workflows and enhancing the effectiveness of marketing campaigns.

All in all, Vidyard simplifies video creation and distribution, making it useful for businesses looking to leverage video for growth.

Vidyard Homepage

Categories Marketing & Advertising Video Generation & Editing

Video Overview ▶️

What are the key features? ⭐

Video creation & editing: Record, edit, and personalize videos using a webcam, screen recording, or pre-uploaded files.
Analytics: Track who's watching your videos, for how long, and which parts they're rewatching to refine your content strategy.
Personalization: To better engage your audience, create custom, unique video messages tailored to individual viewers or specific customer groups.
Integrations: Vidyard can connect with marketing and sales tools like HubSpot, Marketo, and LinkedIn to streamline workflows and enhance campaigns.
Security: Protect your sensitive content with password protection and restricted access, ensuring videos reach only the intended audience.

Who is it for? 🤔

Vidyard is made for businesses looking to harness the power of video in their marketing, sales, and communication strategies. It primarily targets audiences such as marketing teams aiming to enhance their campaigns, sales professionals who want to connect more effectively with clients, and customer support teams seeking to deliver better service. It is also useful for organizations that need to streamline internal communications or provide training through video. Whether it's a small startup or a large enterprise, Vidyard caters to any company that wants to leverage video content to engage audiences and drive results.

Examples of what you can use it for 💭

Create and share promotional videos that capture attention, build brand awareness, and drive leads
Record personalized video messages to connect with potential clients, explain complex products or services, and establish trust quickly
Share important company updates, onboarding instructions, or training materials
Create a library of video tutorials and troubleshooting guides that help customers solve common issues on their own
Promote webinars, virtual events, or conferences with invitation videos

Pros & Cons ⚖️

Allows organizations of any size to create professional-looking videos
You can easily create personalized videos for custom audiences or just a single (potential) customer
Good for different use cases

It could take some time to get used to Vidyard's video editing interface

FAQs 💬

What is Vidyard, and who is it designed for?

Vidyard is an AI-powered video platform that helps sales and marketing teams create, host, and share personalized videos to boost engagement and close deals. It targets virtual sales reps, marketers, and businesses looking to stand out in crowded inboxes with tools like AI avatars and analytics.

Does Vidyard support integrations with CRM systems?

Yes, Vidyard integrates seamlessly with major CRMs like Salesforce and HubSpot, pushing video engagement data directly into contact records for better lead scoring and follow-ups. This helps sales teams prioritize high-intent prospects without switching tools.

What AI features does Vidyard offer?

Vidyard includes AI avatars for generating personalized videos in multiple languages, a Video Sales Agent that automates responses to buyer actions, and script generators for quick content creation. These tools scale outreach while keeping messages authentic and compliant.

How does Vidyard's analytics work for video performance?

Vidyard provides real-time analytics on views, watch time, drop-off rates, and engagement, with heatmaps showing viewer focus. It ties this data to CRM for insights on how videos impact pipeline and revenue, helping refine strategies.

Can I use Vidyard for screen recording and video editing?

Absolutely, Vidyard lets you record screen, webcam, or both with easy editing tools like trimming and adding CTAs. It's straightforward for quick sales demos or tutorials, though advanced edits might need extra software.

Is Vidyard suitable for small teams or just enterprises?

Vidyard works well for small teams with its free starter plan for basic hosting and sharing, but scales up for enterprises with advanced automation and security. Smaller users appreciate the simplicity, while larger ones value CRM depth.

How secure is Vidyard for sharing business videos?

Vidyard offers password protection, domain restrictions, and compliance features like GDPR support to keep videos private. Videos hosted on their platform stay encrypted, making it reliable for sensitive sales or internal content.

What makes Vidyard different from general video tools like Loom?

Unlike Loom's focus on quick internal clips, Vidyard emphasizes sales-specific features like AI personalization and CRM triggers for external outreach. It drives higher reply rates in prospecting, though Loom feels lighter for casual use.

Can Vidyard help with multilingual video outreach?

Yes, through AI avatars, Vidyard generates videos in over 25 languages, ideal for global teams. This cuts localization costs and lets reps connect personally without dubbing hassles.

How easy is it to get started with Vidyard?

Vidyard's interface is intuitive, with browser extensions for Gmail and Outlook that let you record and send videos in seconds. New users might need a day to explore analytics, but templates speed up onboarding.