D-ID leverages artificial intelligence to create “unique experiences and applications,” primarily in the realm of video creation and facial animation. The company’s technology has gained significant attention for projects like “Deep Nostalgia”, which animates faces in old photographs, and “LiveStory”, which adds narration to these animations. These projects, in collaboration with MyHeritage, have gained widespread attention and acclaim on social media platforms like TikTok.

The core technology of D-ID involves sophisticated algorithms that are used to analyze, identify, and modify facial features in images and videos. This process starts with facial detection — identifying facial landmarks in an image or video — and then employs techniques like blurring or pixelation to modify these features. This technology is privacy-friendly as it masks identifiable facial characteristics while maintaining the utility of the data for analysis.

D-ID’s offering also includes other products and services, such as Creative Reality Studio, which transforms images into speaking AI video avatars using generative AI. It also provides a platform for crafting conversational AI agents that can interact naturally with users, integrating technology more seamlessly into daily activities. D-ID’s API allows for the integration of AI-powered Natural User Interfaces into various applications, enhancing human-technology interaction.

D-ID also offers Chat.D-ID, which facilitates natural face-to-face conversation with AI models like ChatGPT. Additionally, D-ID’s technology is integrated with various platforms like Microsoft PowerPoint, Canva, and Google Slides, making it accessible to a wide range of users.

Overall, D-ID is rapidly growing and expanding its reach. The company’s success is evident in its viral projects, customer testimonials, and its continuous innovation in areas like the metaverse.