Imgix is an API-based platform for end-to-end image and video processing. It optimizes and delivers visual media on-the-fly using URL parameters for transformations. The tool supports over 100 image operations, including resizing, cropping, and format conversion. It integrates with storage providers like AWS S3 and focuses on speed, scalability, and simplicity.

Key features include Auto-Tagging, which uses machine learning to label images with descriptors like Plant or Window. Focal-Point Crop maintains focus on selected areas during aspect ratio changes, such as from 1:3 to 1:1. Background Removal isolates subjects by eliminating backdrops. Auto-Compress reduces file sizes, for example from 187 KB to 16 KB, without quality loss. Generative Fill employs AI to enhance or add elements to images.

The platform offers a free tier with 1,000 origin images and a 30-day trial including 100 credits. Paid self-service plans start at $25 monthly for starter users, scaling to $300 for growth teams. Premium plans begin at $600 and include advanced AI features like Object Removal. Pricing uses a credits system covering storage, delivery, and transformations, with monthly refreshes.

Competitors include Cloudinary, which provides similar optimizations but emphasizes video and 3D models, often at higher costs for transformations. ImageKit matches real-time processing and offers a free 20 GB bandwidth plan, appealing for cost-sensitive users. Filestack focuses on file uploads and processing, with strong embeddable widgets for e-commerce.

Users appreciate the reliability and performance gains, such as 45% faster load times reported in case studies. Common drawbacks involve the credits model leading to unpredictable overages and a learning curve for URL parameters. Recent reviews on G2 and Capterra from 2025 highlight ease of integration but note occasional setup complexities for non-developers.