MarketMuse is an AI-driven content planning and optimization software designed to enhance content strategies and marketing efforts. It analyzes a website to provide personalized, data-driven insights, enabling users to plan, prioritize, and optimize their content more effectively and efficiently.

The platform offers a range of tools for competitive content analysis, content clustering, content planning, keyword research, content brief generation, and content optimization. Also, by automating tasks such as content audits and identifying gaps and opportunities – MarketMuse aims to eliminate subjectivity in content decision-making, helping users focus on creating high-quality, comprehensive content that meets their audience’s needs and improves their website’s search engine ranking.

MarketMuse’s tools, such as the SERP X-Ray and Content Briefs, guide users through the content creation process — from planning to publishing — making it possible to publish faster while ensuring content is helpful and of high quality.

As of April 2024, the software is trusted by thousands of content strategists and marketing teams for its ability to provide prescriptive insights into various aspects of content strategy, such as what content to prioritize, how to structure content to outperform competitors, and how to organize keyword data into effective clusters.

Ultimately, by leveraging MarketMuse’s AI capabilities – organizations can optimize their content strategies, gain more exposure for their website, and even own their topic in the search engine results pages (SERPs).