Structurely is an AI-powered platform that automates lead engagement and qualification through calls, texts, emails, and appointment setting for sales teams in real estate, mortgage, and leasing industries.

It offers key features such as AI Calls for human-like inbound and outbound interactions that qualify leads and update CRMs automatically. Texting + Drip Campaigns enable instant engagement and long-term nurturing with a reported 57 percent response rate. Live Transfers connect qualified leads to sales reps in real time using local numbers to increase answer rates. Appointment Setting integrates with calendars like Google, Outlook, and tools such as Calendly or HubSpot for routing and notifications.

Structurely integrates with CRMs including HubSpot, Follow Up Boss, BoomTown, and Salesforce to automate appointment generation from various lead types. It uses natural language processing for contextual responses and supports multilingual interactions with automatic language detection. Analytics provide insights into conversation effectiveness and lead qualification.

Competitors include Setter AI, which focuses on AI appointment setting with broad integrations, and Hatch, emphasizing conversational AI for lead engagement. Structurely’s volume-based pricing tiers scale with lead numbers, offering general affordability for mid-sized teams compared to enterprise-focused alternatives.

Users report benefits like 50 percent lower sales overhead and 17 percent more qualified leads, but some note lags in loading times and excessive notifications. The platform increases response rates by 31 percent through local numbers and persistent follow-ups over 12 months.