Swell AI is a content generation platform that converts audio and video into transcripts, clips, show notes, articles, and social posts. It simplifies repurposing for podcasters and video creators. The transcript editor allows users to highlight and clip sections, with AI suggesting key moments and auto-labeling speakers. Public sharing via links is supported, and Swell Chat creates episode-specific chatbots for audience engagement. The platform also offers a template-driven API for enterprise users to automate content creation.

Key features include the transcript editor, which streamlines clipping and editing with AI suggestions. Speaker identification is accurate, even with multiple voices or accents. The platform generates SEO-optimized articles and social posts, saving time for creators. Swell Chat is a unique addition, enabling interactive fan experiences. The API allows businesses to scale content production across multiple shows.

Compared to Descript, Swell AI focuses less on editing and more on repurposing. Otter offers cheaper transcription but lacks Swell’s content generation breadth. Riverside excels in recording and collaboration, which Swell AI doesn’t prioritize. Pricing is mid-range, competitive with Descript but higher than Otter. Free plans are limited to two uploads monthly with no support.

Users may like the time-saving automation and variety of output formats. The chatbot feature is innovative, though its practical use is unclear. Some find the AI-generated content requires editing to match their tone. The dashboard can overwhelm beginners, and free plan limitations frustrate users needing more uploads.

To use Swell AI effectively, start with the free demo to test transcription and clipping. Focus on generating social posts and show notes for quick wins. Explore Swell Chat for audience engagement if you have an active fanbase. Paid plans suit frequent creators, while the API is ideal for businesses scaling content.