Amplitude AI
A suite of AI-powered features that help users navigate every aspect of building digital products
Amplitude AI offers a suite of AI-powered features that help users navigate every aspect of building great digital products, from getting the first user behavior insight to delivering the perfect personalized experience to their customers.
One of its key features, called “Ask Amplitude,” leverages natural language processing to convert user queries into data visualizations. As such, it simplifies data analysis, providing teams with detailed visual insights to accelerate decision-making.
There is also Data Assistant, which uses machine learning to streamline data enrichment, governance, and cleanup — ensuring that the data is accurate and trustworthy for making strategic business decisions.
In addition, Amplitude’s intelligent monitoring and predictive algorithms help track user behavior trends, identify anomalies, and predict future actions. As a result, teams can proactively engage customers and optimize product adoption.
Amplitude is used by companies across various industries, from e-commerce to healthcare, to improve their product analytics, uncover key insights, and build data-driven strategies.
In a nutshell, Amplitude AI provides a suite of tools for teams aiming to analyze data more effectively, enhance product experimentation, and create user-centric digital products faster.
Video Overview ▶️
What are the key features? ⭐
- Ask Amplitude: This feature uses natural language processing (NLP) to answer your questions about user data. You type in your question, and it returns easy-to-understand charts and graphs.
- Data Assistant: This tool automates the cleaning and management of data. By using machine learning (ML), it ensures teams have accurate, well-structured data.
- Intelligent monitoring: It continuously tracks the product's performance and notifies users of unusual changes in user behavior.
- Predictions & recommendations: Amplitude's predictive models analyze user behavior trends and forecast future actions.
- Personalized assistance: Should a user need help understanding a chart or building a data set, Amplitude provides personalized recommendations tailored to their needs.
Who is it for? 🤔
Amplitude AI is made for businesses that want to improve their digital products through data-driven insights. It is particularly useful for product teams, marketing professionals, and data analysts looking to boost user engagement, optimize feature adoption, and increase customer lifetime value. The platform serves different industries, including e-commerce, healthcare, and media, where understanding customer behavior is crucial for growth. Its set of tools is meant to help teams quickly uncover insights, run experiments, and make strategic decisions.
Examples of what you can use it for 💭
- Track user engagement, adoption rates, and conversions in your product to identify how features are performing
- Design and execute tests to compare different product versions or feature updates
- Create customer segments based on demographics and behavior, and then personalize marketing messages and product experiences
- Use insights from your data to identify trends and opportunities
- Forecast what actions users are likely to take next and implement strategies to retain high-value customers or nudge others toward specific actions
Pros & Cons ⚖️
- Uses data to help you close more sales
- As well as retain important customers
- Uncovers other insights in the data
- It's not a solution for small businesses
FAQs 💬
What is Amplitude AI?
Amplitude AI is a suite of AI-powered tools within the Amplitude platform that helps product teams analyze user behavior, spot trends, and automate insights. It includes AI Agents that run 24/7 to monitor data and suggest actions like experiments or optimizations, making it easier to build better products without constant manual work.
How do Amplitude AI Agents work?
AI Agents continuously scan your user data for changes, perform root cause analysis, watch sessions for friction, form hypotheses, and propose fixes like A/B tests. You approve actions before they happen, and the agents learn from feedback to improve over time, all powered by models from OpenAI and AWS Bedrock.
What are the main features of Amplitude AI?
Key features include AI Agents for goals like boosting adoption or conversions, Session Replay AI for spotting drop-offs, AI Feedback for turning raw customer input into prioritized insights, and Ask Amplitude for natural language queries. It also offers AI Visibility to track your brand in AI search results.
Who is Amplitude AI best for?
It's ideal for product managers, growth teams, and marketers in tech, e-commerce, or SaaS companies who want to understand user journeys without deep technical skills. Teams already using Amplitude get the most value, but it's accessible for beginners too.
Does Amplitude AI integrate with other tools?
Yes, it connects via the Model Context Protocol (MCP) to AI clients like Claude or Cursor for behavioral context. It also works seamlessly with Amplitude's core analytics, Session Replay, and third-party sources like Zendesk for feedback aggregation.
How does Amplitude AI ensure data privacy?
Amplitude doesn't use your data to train models; everything stays secure and isolated per customer. Property values may be sent to third-party LLMs like Amazon Bedrock for processing, but you control approvals and can opt out of features if needed.
What makes Amplitude AI different from basic analytics tools?
Unlike standard tools that just report data, Amplitude AI automates the full loop: it analyzes, hypothesizes, tests, and iterates based on real user behavior. This turns insights into actions faster, with built-in AI for predictions and anomaly detection.
Can I try Amplitude AI for free?
Amplitude AI is available in beta for all platform users, with a limited free version of AI Visibility open to anyone. Core features roll out with your Amplitude plan, so you can test agents and insights without upfront costs during beta.
How accurate are predictions from Amplitude AI?
Predictions use transformer-based models on hundreds of behavioral signals for reliable forecasts on metrics like churn or activation. Accuracy improves with clean data and feedback, often outperforming manual cohorts, though results vary by dataset quality.
What results have users seen with Amplitude AI?
Companies like Replit report faster feature prioritization with customer-backed decisions, while Amplitude itself saw 25-30% higher engagement rates using AI for personalization. Early adopters note 11% lifts in activation and quicker ROI from automated experiments.
Last update:
December 8, 2025
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