Peec AI is an analytics platform that tracks brand performance in AI search environments. It focuses on metrics like visibility, position, and sentiment across models such as ChatGPT, Perplexity, and Claude. Users set up custom prompts to monitor specific queries and receive data on how brands appear in generated responses.

The tool provides dashboards for overviews, including trends over time and comparisons with competitors. Visibility measures the percentage of conversations where a brand is mentioned. Position indicates ranking within results. Sentiment scores perception on a scale, often from 0 to 100, based on AI interpretations.

Prompt management allows organization with tags and AI suggestions for high-volume queries. Competitor tracking enables side-by-side analysis. Source citations reveal influencing websites like G2 or Reddit, supporting strategy refinements.

Integrations include CSV exports, Looker Studio connectors, and API access for reporting. Data refreshes occur regularly, with segmentation by model, region, or audience available. Recommendations offer actionable steps, such as profile optimizations or PR efforts.

Peec AI serves marketing and SEO teams. It competes with tools like Profound for optimization depth and Otterly.ai for safety features. Users report accurate multi-platform tracking and intuitive interfaces. To begin, users define core prompts and monitor weekly trends for adjustments.