Profound is an enterprise platform that tracks and optimizes brand visibility in AI answer engines like ChatGPT, Perplexity, Claude, and Gemini. In that sense, it provides detailed insights into how often a brand gets mentioned in AI responses, which sources get cited, and the overall sentiment.

Answer Engine Insights forms the core. This feature monitors real user queries and shows exact AI answers that include the brand. It highlights citation patterns and helps identify why some content ranks higher.

Prompt Volumes tracks trending questions users ask AI tools. Brands use this to spot emerging topics early and measure their share of voice in those conversations.

Agent Analytics examines AI crawler behavior on websites. It reveals how bots access pages and attributes traffic from AI sources, aiding technical optimizations.

Shopping tools focus on product visibility in AI shopping features. They analyze responses, track retailers, and help improve placement for e-commerce brands.

Workflows enable creation of AI-optimized content. Templates for formats like listicles or comparisons guide the process, with built-in checkpoints for human oversight.

Profound offers enterprise-level security, including SOC 2 Type II compliance and SSO.

Compared to competitors, it provides deeper workflows than Peec AI, which focuses mainly on monitoring. It also outpaces Semrush‘s AI visibility add-ons in real-time data and optimization tools. Users report that the platform delivers cleaner, more actionable data than many alternatives.

Start by requesting the free AEO Report to assess your current AI visibility and identify quick wins.