Vana is an innovative app that allows users to create a mini digital persona of themselves using their own data. This persona — which includes various pieces of user data derived from online activities like clicks, swipes, and keystrokes through a bit of tech wizardry — lives in a user’s pocket, that is, on their smartphone. It essentially acts as a digital representation or avatar of the user, enabling a novel way to interact with the digital world.

Users can bring their digital persona to different apps, engage in simulations to see what their data says about them, or even have it assist in everyday tasks — from co-writing texts to making dinner suggestions.

Vana emphasizes user privacy and control by flipping the conventional model on its head — instead of companies profiting from user data, Vana users maintain full control over their digital persona and the data it utilizes. This approach ensures that a user’s data and digital interactions remain private and secured through the latest encryption and privacy technologies.

In addition to personal use, Vana calls on app developers and tech enthusiasts to become Vana builders — inviting them to integrate and experiment with user-generated digital personas and AI in their applications. This, according to Vana, could be their contribution to a decentralized AI ecosystem.