Google is bringing its Gemini Spark agentic AI assistant to a wider audience, though “wider” is relative. As reported by Engadget, Spark is now available to all Google AI Pro subscribers in the US, who pay $20 a month, and to Google AI Ultra subscribers globally, who pay between $100 and $200 a month. Free users are still not getting access.
Spark was first shown off at Google I/O earlier this year. It runs on Gemini 3.5 and is built to handle tasks on your behalf inside Google’s ecosystem, rather than just answering questions. Think of it as an AI that does things, not just talks about them. That kind of agentic behavior, where AI takes actions autonomously based on instructions you set, is where most major AI companies are pushing right now. Google, OpenAI, and Microsoft are all racing to make their assistants more capable of working independently in the background.
There are some notable gaps in the rollout. Even if you’re an Ultra subscriber, you won’t get Spark if you’re based in the European Economic Area, Switzerland, the UK, or Nigeria. That’s a significant carve-out, likely tied to regulatory scrutiny those regions apply to AI products. Users who do get access should also check whether Spark supports their local language before assuming full functionality.
For those who can use it, Spark works through a dedicated page accessible via the sidebar on desktop or through the menu on mobile. You give it standing instructions, and it gets to work. Some of the things it can do include:
- Reviewing your emails and calendar each morning and flagging what needs attention first
- Drafting responses automatically when emails arrive from specific contacts
- Summarizing long email threads
- Creating detailed reports in Google Docs from meeting notes and emails
Those are just the examples Google is highlighting. The actual range of tasks is broader, and Google’s support pages go into more detail for users who want to explore further.
What makes this significant is the price point at which Spark becomes available. Bringing it to the $20-a-month AI Pro tier in the US puts agentic AI within reach of a much larger group of paying subscribers, not just the people spending over $100 a month. If the feature works well in practice, it could become a real reason for people to choose Google’s paid plans over competitors. The key question now is how quickly Google will bring Spark to free users, and whether it plans to expand access to the excluded regions anytime soon.
