Bluesky has taken a fresh step into AI with a tool that puts feed creation back in user hands. The new standalone app called Attie lets anyone build custom feeds simply by typing what they want to see, much like chatting with any other assistant. It runs on the open AT Protocol and aims to make the whole ecosystem more accessible without forcing people to learn code. 📱
What Attie actually does
Users sign in with their Atmosphere credentials, which work across any app on the protocol including Bluesky itself. Once logged in, Attie already knows context from past activity because the system shares data openly. You can ask it to surface posts on specific topics, from people in your network, or based on any vibe you describe.
The app sits apart from the main Bluesky experience. Interim CEO Toni Schneider made that clear in an interview. It serves as the first product from Jay Graber new innovation team after she stepped down from the top job to focus on building. At launch, Attie handles feed creation and viewing, with plans to expand so users can eventually vibe code entire small social apps.
Jay Graber put the philosophy simply. She said AI should serve people, not platforms, and an open protocol hands that power directly to users. Coverage from The Verge and PCMag picked up on that user first angle.
Context inside Bluesky bigger picture
The launch happened at the Atmosphere conference dedicated to the AT Protocol. Attendees there became the first beta testers. It comes shortly after Bluesky closed additional funding that brought its total to 100 million dollars and gave the team more than three years of runway.
Bluesky now sits at roughly 43.4 million users. The company continues to explore ways to sustain the network without crypto features that some users feared. Ideas include subscriptions or hosting services for communities on the protocol. Toni Schneider, who also backs the company through True Ventures, drew parallels to the WordPress ecosystem where decentralized pieces create real economic value.
Similar experiments in custom feeds already exist, and developers can explore them through resources on AI social media tools, custom feed builders, decentralized social platforms or agentic AI assistants.
What comes next for Attie and the protocol
Right now the focus stays narrow on custom feeds that can later surface inside Bluesky or other ATProto apps. Longer term, the team wants to lower barriers so more people build on the open system. Privacy controls and monetization remain on the roadmap as well.
The move marks Bluesky clearest embrace of AI so far, yet it frames the technology as a way to escape black box algorithms rather than lock users in. Early reactions mixed excitement about easier customization with the usual skepticism around any new AI layer on social media.
As more users gain access beyond the initial beta, the real test will sit in whether Attie actually delivers feeds that feel better than what the main app already offers.
Will natural language feed building pull more creators and tinkerers into the AT Protocol ecosystem, or does it risk adding another layer of complexity that casual users ignore?
