Meta has soft-launched a new mobile app called Pocket that lets people build and share AI-generated minigames without writing any code. Mobile developer and reverse engineer Alessandro Paluzzi spotted the app and posted about it on X on July 2. According to Engadget, the app reporting platform AppFigures confirmed the app has actually been live on both iOS and Android since June 29.
The app is listed publicly on both stores, but it is not available everywhere yet. A help page on Meta’s site notes that “the Pocket app is not yet available everywhere,” and it did not appear on any of the test devices checked during reporting. Meta has not made any official announcement about the launch, and the company had not responded to requests for comment at the time of writing.
The app describes itself as “a creative platform for making and sharing gizmos,” which immediately points toward a possible origin story. Earlier this year, Meta reportedly hired the team behind Gizmo, an app that let users generate small interactive experiences from text prompts. The Pocket app uses that same word, “gizmos,” and its Play Store identifier is listed as “com.facebook.gizmo.” That is a fairly strong signal that Pocket is a direct continuation of what the Gizmo team was already building.
This fits into a much broader push Meta has been making to get AI into everything it touches. Over the past year, the company has added AI features across Instagram, Facebook, and WhatsApp, ranging from image generation tools to AI-powered chat assistants. Pocket takes a different angle by focusing on creation rather than consumption, giving users a way to make something interactive rather than just generate an image or ask a question.
The “vibe-coding” angle is worth paying attention to here. The term refers to building software through AI prompts rather than actual programming, and it has picked up serious momentum in 2025 and into 2026. Tools like Replit, Cursor, and various others have made it easier for non-developers to build basic web apps and games. Meta stepping into this space with a mobile-first product aimed at casual creators is a logical move, especially given how much time its users already spend on games within its apps.
A few things make this launch notable beyond just the product itself:
- It suggests Meta is willing to acquire small teams and ship their work quickly under its own brand
- A mobile-first approach to AI game creation is still relatively rare compared to desktop-focused tools
- The social sharing angle, building and sharing gizmos, fits Meta’s core strength around social products
There is no word yet on when Pocket will roll out more broadly or whether Meta plans to tie it into any of its existing apps. Given the quiet nature of the launch, it looks like this is still in early testing. But the infrastructure is already in place, and the product has a clear identity. A wider release probably is not far off.
