OpenAI is making a serious push to win over enterprise customers. The AI company launched six new workplace-focused plugins for Codex on Tuesday, targeting specific professional roles beyond software development.
The move comes as Codex usage grows rapidly among knowledge workers. The platform now has more than 5 million weekly active users, up six times since the desktop app launched in February. While developers still make up the largest user group, knowledge workers now represent about 20% of users and are growing more than three times as fast.
The timing reflects a broader shift in the AI industry. Companies are racing to capture enterprise customers as AI tools move beyond simple chatbots to handle complex professional tasks. OpenAI’s new plugins target six specific job functions:
- Data analytics
- Creative production
- Sales
- Product design
- Equity investing
- Investment banking
Each plugin bundles integrations, instructions, and context to help Codex perform job-specific tasks. The tools work out of the box but get better with user customization. This approach mirrors what Anthropic did with its Enterprise Agents program in February, followed by finance-focused agents in May.
OpenAI has been slower to chase enterprise customers compared to its traditional consumer focus. The company only added plugin support for Codex in March, giving competitors like Anthropic an early head start in the business market.
The company also introduced two new features alongside the plugins. Sites lets Codex output work as hosted interactive websites instead of just local files. OpenAI is partnering with Wix, Base44, Replit, Lovable, Figma, and Emergent for this feature, with plans to expand the partner network.
The new Annotations feature allows users to highlight specific parts of documents or files within Codex. This enables more precise commands and better context for AI operations.
These enterprise features arrive just three weeks after OpenAI launched the OpenAI Deployment Company, a joint venture with more than $4 billion in funding from global investment firms. The venture aims to integrate OpenAI tools deeper into business workflows worldwide.
“AI is becoming capable of doing increasingly meaningful work inside organizations,” said OpenAI Chief Revenue Officer Denise Dresser. “The challenge now is helping companies integrate these systems into the infrastructure and workflows that power their businesses.”
The rapid growth among knowledge workers suggests AI tools are finding practical applications beyond coding. As these tools get better at handling specialized business tasks, they could reshape how professional services firms operate – from investment banks running financial models to creative agencies producing content.
