Samsung Electronics is rolling out ChatGPT Enterprise and Codex to employees across the company in what ranks as one of the largest enterprise AI deployments OpenAI has ever done. As announced by OpenAI, the deal covers all Samsung Electronics employees based in Korea, plus all employees worldwide in its Device eXperience (DX) division, which handles consumer products like smartphones, TVs, and home appliances.
The scale here is significant. Samsung Electronics employs hundreds of thousands of people globally. Giving that many workers access to enterprise-grade AI tools at once is a serious operational move, not a pilot program or a limited trial for a specific team.
This also marks a shift in how the two companies work together. Samsung and OpenAI were already collaborating on AI infrastructure, with Samsung supplying advanced memory chips used in next-generation AI systems. That relationship was hardware-focused. This new agreement moves things into workforce territory, extending the partnership into how Samsung’s employees actually do their jobs day to day.
The tools being deployed serve different but overlapping purposes. ChatGPT Enterprise handles a broad range of knowledge work, things like researching and summarizing information, drafting documents, generating ideas, and making sense of data. The enterprise version includes security controls, user management, and data protection features that let organizations use AI without compromising internal policies.
Codex started out as a coding tool, but its use has expanded well beyond software teams. Samsung plans to use it across both technical and non-technical functions, including:
- Writing, reviewing, and debugging code for developer teams
- Turning ideas into internal tools, websites, or automated workflows
- Supporting product development and manufacturing operations
- Helping marketing and corporate teams with day-to-day tasks
That last point matters because it changes who benefits from the tool. Codex isn’t just for engineers anymore, and Samsung’s deployment reflects that. Any employee who can describe what they need in plain language can potentially use Codex to build something functional, without needing to write a single line of code themselves.
The growth numbers back this up. More than 5 million people now use Codex every week. In Korea specifically, weekly active users have grown nearly 800% since February 1, 2026. That kind of growth rate suggests demand is coming from a much wider group than just developers.
Harrison Kim, OpenAI’s General Manager for Korea, called the Samsung deal “historic” and noted that it reflects a company treating AI as a core platform across the whole business rather than a specialty tool for select teams. That framing matters. A lot of enterprise AI adoption still happens in pockets, one department here, one use case there. A company-wide rollout at Samsung’s scale is a different kind of commitment.
OpenAI’s footprint in Korea is growing beyond Samsung. Seoul National University recently gave ChatGPT Edu access to all 47,000 members of its community, students, faculty, and staff included, as part of a push to become an AI-native campus. OpenAI also partnered with Kakao to bring ChatGPT directly into KakaoTalk group chats, which puts the tool inside one of the country’s most widely used messaging apps.
Other major Korean companies are also using ChatGPT Enterprise, OpenAI APIs, or Codex, including LG Electronics, LG Uplus, LG CNS, GS E&C, Samsung SDS, TVING, Krafton, Toss, MUSINSA, Korea Zinc, Nexen Tire, and HanaTour. Taken together, these deals suggest Korea is becoming one of OpenAI’s most active enterprise markets, and Samsung’s deployment is the biggest signal yet of how seriously large Korean organizations are moving on AI adoption.
