Landbot is a no-code platform for building AI-enhanced chatbots and agents that run on websites, WhatsApp, and Messenger. It focuses on revenue teams who want to automate lead qualification, handle inquiries instantly, and deliver qualified prospects to sales without developers.

The core is its visual builder. You combine rule-based flows with native AI blocks. Structured logic ensures predictable paths for data capture or booking, while AI handles natural questions and adapts responses. An AI Copilot assists during creation, suggesting steps, troubleshooting, and teaching best practices.

Key strengths include omnichannel deployment and integrations with tools like HubSpot, Salesforce, Slack, and Zapier. Bots qualify leads against custom criteria, reduce cost per lead, and boost booking rates through 24/7 availability and smooth human hand-offs. Analytics show performance, costs, and drop-offs for ongoing refinement.

Compared to competitors like Intercom’s Fin or Drift, Landbot emphasizes control through hybrid design. Those tools often prioritize open-ended AI, which can feel less predictable. Landbot suits scenarios needing reliable outcomes over pure flexibility. Tidio or ManyChat offer similar no-code ease but sometimes lack the same depth in AI-rule blending or WhatsApp focus.

Pricing follows a tiered model with a free Sandbox for basics and paid plans that unlock more chats, AI usage, seats, and integrations. WhatsApp often requires separate higher tiers due to API costs. It positions as accessible for mid-market teams scaling conversational automation.

Users praise quick setup and branded experiences. Some note limits in very advanced NLP compared to pure AI platforms, or steeper jumps at high volumes. Still, it delivers practical value for lead gen and support.

Start with a focused use case such as website lead qualification. Build a simple flow, test live, analyze results, then expand to AI steps or additional channels. This approach shows ROI fast and guides further investment.