Most AI browsers are chasing Chrome. Strawberry says it isn’t. Its CEO says the real rivals are Claude, ChatGPT, Grok and Gemini, and that’s a much bigger fight for a 12-person company from Stockholm.
The startup announced that its product is leaving beta. The pitch: workers with no coding background can build agents, which Strawberry calls “companions,” for sales, recruiting, customer support and marketing. The agents live inside the browser, where a team’s logins, workflows and context already sit. Strawberry is model agnostic, so it isn’t tied to one LLM vendor.
The browser angle is the interesting part. CEO Charles Maddock argues that people don’t work across ten files on their desktop, they work across ten tabs. That’s fair. It’s also why OpenAI, Perplexity and others have pushed browser products of their own. If an agent sits where the work happens, it needs fewer integrations and fewer permissions to get started. Strawberry also says its companions learn how a team operates and share their output across the company, so they behave less like a chatbot and more like a colleague. Plenty of vendors make that claim. Few can prove it.
Strawberry also leans on European sovereignty. Its agents run on the user’s device rather than on a server-based platform. For regulated or privacy-sensitive European buyers, that could matter more than any feature list. US platforms have been adding regional data options, but local execution is a different argument, and it’s one Strawberry can make credibly.
Early customers include Lovable, which uses it to source engineers, and Tandem Health. Users have also built sales prospecting assistants. Pricing starts with a free tier, then moves to $20, $85 and $250 per month depending on credit usage. That undercuts many enterprise agent platforms, though credit-based billing can get unpredictable once agents run for long stretches. Maddock says they can now work for weeks at a time.
Backing is solid for the stage. Strawberry raised $6 million last October, led by General Catalyst and EQT Ventures, with founders from Lovable, Supabase and Hugging Face participating. Maddock says a Series A will come when the company is ready to scale across Europe and the US.
Does it matter? Somewhat. The application layer is crowded, and the big labs keep adding agent features to their own products. A small team can’t outspend them. But non-technical workflow building, local execution and model neutrality are real gaps that Anthropic and OpenAI haven’t fully closed for enterprises. Strawberry’s test is simple: can it get teams to build companions they actually keep using? Watch retention, not launch buzz.
