The most interesting number in Google’s latest video release is not the 15-second clip length. It’s $0.07 per second. Google announced Gemini Omni 1.2 Flash with a 30% price cut from Omni 1.1, and that is the kind of move that changes how teams budget for generated video, not just how they demo it.
The model is generally available now through the Gemini API and Gemini for business. It is the first time Omni has hit GA, which matters more to enterprise buyers than any single feature.
What’s new in 1.2 Flash
Clips now run up to 15 seconds natively, up from 10 in Omni 1.1. You can set duration in one-second steps from 3 to 15 seconds. That is enough for a product explainer or a full social ad spot in one generation, without stitching shots together.
Reference handling is the other big upgrade. You can combine character, product, or style images, motion clips up to three seconds, and audio cues. Google says faces, garments, packaging typography, and brand colors hold across camera angles. Its showcase example is a virtual try-on sequence built from one model photo and front-and-back shots of three outfits.
Editing now happens in conversation. You can swap a product, change the weather, alter the lighting, or switch aspect ratio turn by turn, and it works across full 15-second clips. For anyone producing ad variants, that beats re-briefing and regenerating from scratch.
Cost, control, and the cinematic stuff
Google is pushing a cost-saving workflow here. Draft at 360p or 720p, fix details with a follow-up edit, then upscale the keepers to 1080p or 4K. The logic is sound. Most video generation spend is wasted on throwaway attempts, so cheaper drafts plus edits instead of full re-rolls could cut bills more than the headline discount.
Other improvements include:
- Less visual drift between first and last frames, including keyframe interpolation and clip extension
- More natural dialogue, clearer lip-sync, and distinct multi-speaker voice conditioning
- Continuous camera moves like FPV flythroughs, orbits, and zoom-outs with fewer jump cuts
Outputs carry an imperceptible SynthID watermark, and Provisioned Throughput is available through Google Cloud.
Who is already using it
Google lists Adobe Firefly, Monks, Whering, and the agency PORTO ROCHA, which worked on a Havaianas campaign. Adobe adding Omni Flash 1.2 to Firefly is the notable one. It shows Google is winning placement inside the tools creatives already use, not just in its own products like Flow and Google Vids. Monks calls Omni its go-to engine for VFX, though that is a vendor-friendly quote and worth treating as such.
Does it matter?
Yes, with caveats. The competition is real: OpenAI’s Sora, Runway, Kling, and Luma all chase the same ad and e-commerce buyers. Google’s edge is the combination of GA status, enterprise infrastructure, editing in conversation, and now aggressive pricing. Fifteen seconds is still short next to what a real ad pipeline needs, and the consistency claims come from Google’s own curated examples. Independent testing will say more.
Still, the direction is clear. Video generation is moving from novelty clips to controllable production tools, and price per second is becoming the deciding metric. If your team makes product video at volume, Omni 1.2 Flash is worth a trial run against your current stack.
