A platform for creating, customizing, and sharing images and videos
Picsart offers a collection of AI-powered tools that lets anyone create and edit images and videos.
Mostly, however, it would be the social media managers who rely on Picsart to power their creations and share them across sites like Facebook, Twitter, Instagram, LinkedIn, Pinterest, and so on.
Picsart’s online image editor is probably its most popular service, enabling anyone to create new or optimize existing images with an intuitive drag-and-drop interface. Using it, you can add text and icons, apply filters, and do much more to make your image stand out online.
Video editor is Picsart’s second most popular service, and it too allows non-experts to create videos. And again, these videos can be then shared across social networks or used in some other setting.
The best part is that many of these tools exist as mobile apps, meaning that you can take your creativity with you, no matter where you are. Whether you’re waiting in a queue or commuting to work — now you can use that idle time to create something fancy.
What are the key features?
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- Made for social media: Picsart's set of tools are probably best used for social media. All popular platforms are supported and you will be able to quickly create a banner or image to share for Facebook, Twitter/X, LinkedIn, Snapchat, Pinterest, and more. The dimensions are predefined, and you can also use filters and fancy text to make your images stand out.
- Photo Editor: Picsart's free photo editor has every tool to bring your creative vision to life. From intuitive drag-and-drop features to advanced, AI-powered editing tools that practically edit photos for you, Picsart is photo editing made easy. As they say, it's made to help you build your future, one image at a time.
- Video Editor: Like its photo editor, Picsart's video editor is also easy to use yet can quickly turn your clips into pro-grade cuts. Whether you're a first-timer cutting your teeth or a whizz looking to streamline the editing process - Picsart lends a helping hand required. You can even make videos in your browser using a full range of flexible video editing tools.
- Mobile apps: Picsart offers not one but a set of mobile apps that let you bring your creativity with you even while on the go. The apps provided include Picsart Photo & Video Editor, Picsart Color Paint, PixelArt, EFEKT Video Maker, Picsart Animator - GIF & Video, and Picsart GIF & Sticker Maker. You can use them to dabble in doodles and create cartoons, make viral-ready social media content, and more.
- Quicktools: Explore Picsart's set of AI-powered tools that let you generate text (AI) and edit documents and PDFs. Also, there are Quicktools for images and videos, and all they require is a simple text input to do their magic. All you need is a web browser and an internet connection.
- Integrated with your own tools: Finally, we'll mention Picsart's business tool that lets you integrate photo and video editing capabilities into your own apps and services using APIs.
Who is it for?
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As noted above, Picsart primarily caters to social media managers who need to come up with shareable images and videos on a regular basis. Also, it has found its audience among the "general marketing public" in small- and medium-sized businesses. These folks too need a quick and easy way to create various marketing materials and Picsart has just the right tool for them. Finally, we should mention freelancers here, some of whom are engaged in social media management for third parties. With Picsart, they get to save some time, while delivering great results for their clients.
Examples of what you can use it for
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- Create cool images and videos for social media
- Edit images and videos with ease
- Stay productive while on the go with Picsart's mobile apps
- Add creative capabilities to your own tools with Picsart's API
- Become a serial social media content creators
Pros & Cons
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- One site with a diverse set of tools for image and photo editing
- It is affordable considering everything you get in the package
- There is a limited, free plan that lets you test the service
- Perhaps not the best solution for those already versed in Photoshop
Last update:
November 24, 2024